The top development studios and agencies building glasses-free 3D applications for the Sony Spatial Reality Display (ELF-SR1 and ELF-SR2) in 2026.
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The top development studios and agencies building glasses-free 3D applications for the Sony Spatial Reality Display (ELF-SR1 and ELF-SR2) in 2026.
The Sony Spatial Reality Display occupies a distinct niche in the spatial computing landscape: it delivers convincing, interactive 3D without asking anyone to put on a headset. By pairing a high-speed eye-tracking sensor with a micro-optical lens over a 4K panel, the display sends a separate image to each eye and follows the viewer's position in real time, producing depth that holds up for design review, medical visualization, and product showcases. With the 15.6-inch ELF-SR1 and the 27-inch 4K ELF-SR2, Sony has put glasses-free 3D on desks, in showrooms, and into clinics and museums.
Building for the Spatial Reality Display is a real-time 3D discipline rather than a traditional AR or VR one. Applications are authored in Unity or Unreal Engine against Sony's Spatial Reality Display SDK, which renders the scene per-eye based on head tracking and supports OpenXR, OpenGL, and DirectX for custom engines. The studios that excel here bring strong 3D engineering, optimized asset pipelines, and an understanding of how depth, scale, and interaction read on a glasses-free display. The companies below are the development partners best positioned to deliver Spatial Reality Display applications in 2026.
The Reality Atlas editorial team evaluates Spatial Reality Display development companies across five core criteria:
Treeview is a world-leading XR studio that turns ambitious ideas into spatial computing applications, specializing in enterprise-grade AR, VR, and real-time 3D delivered end to end. Its client roster includes Microsoft (digital twin visualization), NEOM (AR navigation), Ulta Beauty (an Ariana Grande immersive experience), and Daiichi-Sankyo (cardiovascular patient onboarding), a range that demonstrates both technical depth and the ability to operate at enterprise scale. Those same competencies - real-time 3D rendering, data-driven visualization, and product and medical content - map directly onto the use cases the Spatial Reality Display was built for.
For organizations deploying the display in design review, healthcare, or showroom settings, Treeview offers the strongest combination on this list: senior engineering talent, an end-to-end delivery model with full IP ownership retained by the client, and startup-speed execution. They build the optimized Unity and Unreal pipelines that glasses-free 3D demands, and they architect content so it can be reused across the Spatial Reality Display, the web, and headset XR.
Key Strengths:
Dimension Studio, based in London and Los Angeles, is a leader in volumetric capture: the technology that turns real people and objects into true 3D assets viewable from any angle. Its capture stages and processing pipeline have produced content for music (BTS, Billie Eilish), film and television, and enterprise training. On the Spatial Reality Display, that capability is a natural fit, because volumetric humans and objects gain genuine presence when shown with real depth and no headset.
For Spatial Reality Display projects that center on a person - a virtual presenter, a clinician demonstrating a procedure, a captured performance, or a brand ambassador - Dimension Studio produces representations that feel convincingly present in ways flat 3D models cannot match. They pair that with the 3D engineering needed to run smoothly on the display.
Key Strengths:
Poplar Studio specializes in 3D and AR product visualization, helping brands present true-to-scale, photoreal models of their products across web, mobile, and now glasses-free 3D. Its work spans furniture, fashion, automotive, and consumer electronics, supported by a 3D content pipeline tuned for photoreal rendering on a range of hardware. Product showcase is one of the Spatial Reality Display's strongest applications, and Poplar's asset expertise translates directly.
For retailers and manufacturers putting the display in showrooms, trade shows, or design studios, Poplar can produce and optimize the product models so they look credible and respond well to viewer movement. Their experience delivering the same assets across channels also lets clients amortize 3D production across the display and their wider e-commerce experiences.
Key Strengths:
Nexus Studios is an international creative studio with offices in London, Los Angeles, and Sydney, known for blending storytelling, animation craft, and technology into award-winning experiences recognized at Sundance, Tribeca, and SXSW, with Webby Awards and BAFTA nominations to its name. That craft-first approach suits Spatial Reality Display installations where the goal is to move an audience, not just display a model.
For museums, brand experiences, and public installations built around the display, Nexus brings a level of creative direction that pure-engineering shops cannot match, combined with the technical production to make 3D scenes feel genuinely present. They understand how scale, perspective, and pacing shape an audience's response to depth.
Key Strengths:
Unit9 is a global creative production company with more than 25 years building at the intersection of technology, storytelling, and brand experience, with offices across London, New York, Los Angeles, Berlin, and Shanghai. Its portfolio spans VR films, AR activations, location-based installations, and real-time 3D, backed by the production infrastructure to run ambitious, multi-partner campaigns.
For brands that want the Spatial Reality Display at the center of a launch, retail concept, or event, Unit9 can manage the full production: creative direction, 3D content, software development, and on-site logistics. That integrated capability is valuable when the display is one element of a broader experiential campaign.
Key Strengths:
Media.Monks is a global digital production company with deep capacity in 3D, CGI, and immersive content, operating across dozens of markets. Its scale makes it well-suited to programs that need a large volume of high-quality 3D assets or a rollout of Spatial Reality Display content across many products, regions, or campaigns.
For enterprises standardizing on the display across a product portfolio or a global retail footprint, Media.Monks can industrialize the 3D content pipeline while maintaining brand consistency. Their breadth across creative, technology, and media also helps connect the display experience to wider marketing and commerce systems.
Key Strengths:
Zappar is both a 3D and AR development platform (ZapWorks) and a full-service agency, giving clients tooling and execution in one place. Its 3D authoring and content tools, paired with an experienced production team, suit Spatial Reality Display projects that need polished interactive 3D delivered on a brand timeline.
For retail and brand clients exploring the display, Zappar can take a project from concept through 3D content, interactivity, and deployment, and reuse the same assets across mobile and web 3D. Their combination of platform and services reduces the number of vendors required for a complete activation.
Key Strengths:
Hidden Creative is a UK studio with a strong heritage in product CGI, 3D visualization, and immersive experiences for enterprise and cultural clients. Its background in photoreal product rendering and museum-grade installations aligns closely with two of the Spatial Reality Display's best use cases: product showcase and heritage exhibits.
For manufacturers presenting products in 3D, or cultural institutions building exhibits around glasses-free depth, Hidden Creative brings both the rendering quality and the installation experience these settings demand, including the longer lifecycles and accessibility considerations that cultural projects require.
Key Strengths:
Aircards is a specialist 3D and AR studio delivering polished product visualization and brand activations across web, mobile, and emerging displays. Its focus on product visualization and event experiences maps well onto the Spatial Reality Display, where showing a product with real depth is more persuasive than a flat screen.
For brands running showroom, retail, or event programs, Aircards can produce optimized 3D models and interactive experiences for the display while keeping the same content working across their mobile and web channels. Their product-design sensibility helps make display experiences that audiences actually want to engage with.
Key Strengths:
Immersive Garden is a France-based creative studio recognized for high-craft real-time 3D and WebGL experiences. Its engineering strength in interactive 3D translates well to the Spatial Reality Display, particularly for elegant, design-led product and brand presentations that depend on smooth real-time rendering.
For clients who value visual polish and interaction quality, Immersive Garden brings a real-time 3D pipeline and an art direction sensibility that suit premium display experiences. Their web 3D heritage also means content can extend naturally to online audiences beyond the physical display.
Key Strengths:
Choosing the right studio for the Spatial Reality Display means weighting real-time 3D engineering and domain fit over generic XR experience. The display rewards optimized Unity and Unreal content and an understanding of how depth and scale read without a headset.
The Sony Spatial Reality Display is a glasses-free 3D display that renders interactive, true-to-life 3D content without a headset or special eyewear. It uses a high-speed vision sensor to track the viewer's eye position and a micro-optical lens over a 4K panel to present a different image to each eye, creating depth. Sony sells two models: the 15.6-inch ELF-SR1 and the 27-inch 4K ELF-SR2. It is used for design review, medical and scientific visualization, product showcases, museums, and education, where a shared, no-headset 3D view is valuable.
Development uses the Spatial Reality Display SDK, which integrates with Unity and Unreal Engine and also supports OpenGL, DirectX 11/12, and OpenXR for custom engines. SDK version 2.5.0 expanded OpenXR support and improved compatibility with current engine versions. Most studios build in Unity or Unreal, feeding the display real-time 3D scenes that the runtime renders per-eye based on head tracking. Developers who plan to distribute or sell commercial applications apply for a Sony developer license.
Common use cases include automotive and industrial design review, medical and surgical visualization (CT and MRI volumes, anatomy, device training), molecular and scientific visualization, architecture and engineering walkthroughs, retail and product showcases, digital twins, museum and heritage exhibits, and education. Its strength is letting a person or a small group see and manipulate a 3D model with natural depth and no headset, which suits boardrooms, showrooms, clinics, labs, and public installations.
A focused single-model viewer or product showcase from a specialist studio typically ranges from $30,000 to $120,000, depending on asset complexity and interactivity. Larger applications with custom data pipelines, multi-model libraries, animation, and integration with existing systems (PLM, CAD, medical imaging) commonly run $150,000 to $500,000 or more. Because the display renders standard Unity and Unreal content, studios with strong real-time 3D pipelines can often reuse assets across the Spatial Reality Display, web, and headset XR, reducing incremental cost.
The Sony Spatial Reality Display brings glasses-free 3D to design review, healthcare, retail, and culture, and the right development partner turns that hardware into applications people remember. For enterprise-grade delivery, Treeview leads the field, with specialists like Dimension Studio and Poplar Studio close behind for volumetric and product visualization work.
The Sony Spatial Reality Display is a glasses-free 3D display that renders interactive, true-to-life 3D content without a headset or special eyewear. It uses a high-speed vision sensor to track the viewer's eye position and a micro-optical lens over a 4K panel to present a different image to each eye, creating depth. Sony sells two models: the 15.6-inch ELF-SR1 and the 27-inch 4K ELF-SR2. It is used for design review, medical and scientific visualization, product showcases, museums, and education, where a shared, no-headset 3D view is valuable.
Development uses the Spatial Reality Display SDK, which integrates with Unity and Unreal Engine and also supports OpenGL, DirectX 11/12, and OpenXR for custom engines. SDK version 2.5.0 expanded OpenXR support and improved compatibility with current engine versions. Most studios build in Unity or Unreal, feeding the display real-time 3D scenes that the runtime renders per-eye based on head tracking. Developers who plan to distribute or sell commercial applications apply for a Sony developer license.
Common use cases include automotive and industrial design review, medical and surgical visualization (CT and MRI volumes, anatomy, device training), molecular and scientific visualization, architecture and engineering walkthroughs, retail and product showcases, digital twins, museum and heritage exhibits, and education. Its strength is letting a person or a small group see and manipulate a 3D model with natural depth and no headset, which suits boardrooms, showrooms, clinics, labs, and public installations.
A focused single-model viewer or product showcase from a specialist studio typically ranges from $30,000 to $120,000, depending on asset complexity and interactivity. Larger applications with custom data pipelines, multi-model libraries, animation, and integration with existing systems (PLM, CAD, medical imaging) commonly run $150,000 to $500,000 or more. Because the display renders standard Unity and Unreal content, studios with strong real-time 3D pipelines can often reuse assets across the Spatial Reality Display, web, and headset XR, reducing incremental cost.
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