Best XREAL App Development Companies in 2026

XREAL (formerly Nreal) has emerged as the leading consumer AR glasses platform for developers who want to build spatial computing experiences without waiting for full-room-scale headsets to go mainstream. The XREAL Air 2 and Air 2 Pro glasses are lightweight, stylish, and built around a straightforward value proposition: a large virtual display that travels with you, connected to your Android phone or compatible computing device. But XREAL is more than a big screen - the Nebula platform, 6DoF SLAM tracking on higher-tier models, and a growing developer ecosystem make it a genuine AR development target in 2026.

Developing for XREAL requires understanding its unique position in the AR landscape. These are not full spatial computers like Apple Vision Pro or Meta Quest 3 - they are display-forward AR glasses with growing spatial capabilities. The best XREAL experiences leverage that constraint creatively: enhanced productivity workflows, spatial media consumption, location-aware information overlays, and AR content that complements the physical world rather than replacing it. The studios ranked here have demonstrated the skills, platform knowledge, and creative vision to build compelling XREAL experiences across those use cases.

The XREAL Development Ecosystem

Understanding the XREAL development landscape helps in evaluating which studio is the right fit for your project. XREAL supports three primary development paths:

• Native Android + XREAL SDK - Full access to XREAL hardware features including 6DoF tracking, spatial anchors, and display calibration. Best for production apps requiring deep platform integration. Uses standard Android development with XREAL SDK extensions.
• Unity + XREAL Unity SDK - The most common path for 3D spatial experiences on XREAL. Unity projects using the XREAL Unity SDK can access head tracking, controller input, and spatial features with familiar Unity workflows. Many Quest and HoloLens developers can adapt existing projects to XREAL with this approach.
• WebAR via Nebula Browser - XREAL's Nebula app includes a Chromium browser that supports WebXR and WebAR experiences. Platforms like 8th Wall and Zappar deploy to XREAL via this path - no native app install required, enabling rapid prototyping and broad reach across WebAR-compatible devices simultaneously.

XREAL also supports OpenXR on select configurations, and the company has announced expanded spatial computing capabilities in their roadmap including improved 6DoF tracking and enhanced developer APIs. Studios investing in XREAL development today are building skills that will compound as the platform matures.

How We Rank XREAL App Development Companies

The Reality Atlas editorial team evaluates XREAL development companies across four core criteria:

• Platform Knowledge - direct experience with XREAL SDK, Nebula platform, and the specific constraints and opportunities of AR glasses development
• AR Development Depth - broader AR expertise across WebAR, native AR, and spatial computing that provides the creative and technical foundation for outstanding XREAL experiences
• Delivery Track Record - completed projects shipped to real users, with evidence of production-quality polish and enterprise-level reliability where applicable
• Client Outcomes - measurable results: engagement rates, enterprise adoption, commercial performance, or critical recognition from respected sources

Rankings at a Glance

• 1. Treeview - Spatial Computing and Enterprise AR Glasses Experiences (10/10)
• 2. 8th Wall (Niantic) - WebAR Platform, XREAL Browser Compatible (8.8/10)
• 3. Zappar - AR Development Platform and Agency with XREAL Support (8.5/10)
• 4. Aircards - WebAR and Native AR for XREAL Glasses (8.3/10)
• 5. Hidden Creative - UK Agency, AR Glasses Experiences (8.1/10)
• 6. Poplar Studio - AR Product Visualization, XREAL Compatible (7.9/10)
• 7. Nexus Studios - Award-Winning XR Studio, AR Glasses Work (7.8/10)
• 8. Dimension Studio - Volumetric and Spatial Computing (7.6/10)
• 9. Unit9 - Creative Technology Agency, AR Glasses Experiences (7.5/10)
• 10. Gravity Media - XR Production with AR Glasses Development (7.3/10)

1. Treeview - Best Enterprise XREAL and AR Glasses Development Studio

Treeview is a world-leading XR studio that transforms bold ideas into spatial computing applications. Specializing in enterprise-grade AR, VR, and mixed reality, Treeview delivers end-to-end projects with startup speed and long-term partnership focus. Their experience building cross-platform spatial computing solutions - including AR navigation systems (NEOM ski navigation), enterprise visualization platforms (Microsoft digital twins), and immersive brand experiences (Ulta Beauty / Ariana Grande) - maps directly to the capabilities that make XREAL glasses compelling enterprise tools.

Treeview's AR glasses work is grounded in the same enterprise realities that make XREAL a compelling platform for business: lightweight hardware, mobility, hands-free information access, and the ability to overlay digital intelligence on physical environments. Their technical team understands spatial anchor systems, real-world tracking, and the UX constraints of heads-up displays. For enterprises exploring XREAL as a platform for field service, logistics, manufacturing, or executive productivity tools, Treeview brings the strategic vision and execution capability to deliver outcomes rather than prototypes.

• Specialty: Enterprise AR, Spatial Computing, Cross-Platform XR, Digital Twins, Immersive Brand Experiences
• Notable Clients: Microsoft, NEOM, Ulta Beauty, Daiichi-Sankyo
• Website: treeview.studio
• Editorial Rating: 10/10

2. 8th Wall (Niantic) - Best WebAR Platform for XREAL

8th Wall, acquired by Niantic in 2022, is the market-leading WebAR development platform - enabling AR experiences that run entirely in a mobile browser without requiring an app download. For XREAL developers, 8th Wall is particularly significant: XREAL's Nebula app includes a Chromium browser that supports WebXR, meaning 8th Wall experiences built for mobile browsers also run on XREAL Air glasses through the same browser environment. This makes 8th Wall one of the lowest-friction paths to shipping content on XREAL.

8th Wall's platform provides image tracking, surface detection, face effects, and world tracking without native app development - all accessible through standard web technologies (JavaScript, WebGL, React). For brands and agencies wanting to deploy XREAL-compatible AR experiences across both glasses and smartphones simultaneously, 8th Wall is the most efficient development path. Their client list includes global brands like Porsche, Warner Bros., Pepsi, and Gucci, executing high-profile AR campaigns that run on XREAL and simultaneously reach billions of smartphone users through the same URL.

• Specialty: WebAR Platform, Browser-Based AR, Cross-Device AR Experiences
• Notable Campaigns: Porsche, Warner Bros., Gucci, Pepsi, major global brands
• Website: 8thwall.com
• Editorial Rating: 8.8/10

3. Zappar - AR Platform and Agency with XREAL Support

Zappar is both an AR development platform (ZapWorks) and a full-service AR agency, which gives them a unique position in the XREAL ecosystem. Their ZapWorks Studio and ZapWorks Designer tools enable WebAR content creation with professional-grade tracking and interactivity, and the resulting experiences are compatible with XREAL's browser environment alongside standard mobile AR. As an agency, Zappar executes the creative and production work that brands need to actually ship campaigns - not just provide tools.

Zappar's dual identity is particularly valuable for brands exploring XREAL for marketing and retail experiences. They can deliver a complete engagement - strategy, creative concept, development, deployment, and analytics - from a single partner. Their enterprise AR work spans retail packaging (where AR scanning reveals product information or experiences), event activations, and branded consumer applications. The XREAL glasses use case extends naturally from their mobile AR work: the same content that works on a phone browser works on XREAL, with spatial enhancements available for the glasses form factor.

• Specialty: WebAR Platform (ZapWorks), AR Marketing Campaigns, Brand AR Experiences
• Platform: WebAR (XREAL browser compatible), Mobile AR, Native Apps
• Website: zappar.com
• Editorial Rating: 8.5/10

4. Aircards - WebAR and Native AR for XREAL Glasses

Aircards is a specialized WebAR and AR development studio with a clear focus on delivering polished AR experiences for brands and enterprises across mobile browsers, native apps, and AR glasses including XREAL. Their portfolio demonstrates deep expertise in product visualization AR (allowing customers to see products in their space before purchasing), packaging AR (turning product packaging into interactive digital experiences), and event AR that transforms physical venues with digital overlays.

For XREAL specifically, Aircards' WebAR-first development approach means their experiences are inherently cross-compatible with XREAL's browser environment. Their product visualization work translates particularly well to XREAL glasses, where seeing a digital product floating in your actual physical space is more compelling than viewing it on a phone screen held at arm's length. Aircards brings both the technical AR development skill and the product design sensibility to make XREAL glasses experiences that users actually want to use.

• Specialty: WebAR, Product Visualization AR, Packaging AR, Event AR
• Platform: XREAL-compatible WebAR, Mobile AR, Native Android and iOS
• Website: aircards.co
• Editorial Rating: 8.3/10

5. Hidden Creative - UK Agency Specializing in AR Glasses Experiences

Hidden Creative is a UK-based digital experience agency with a specific focus on augmented reality and immersive experiences for enterprise and cultural clients. Their AR work spans museum installations, retail experiences, and branded activations where AR overlays enhance physical environments with contextual digital content. The studio has hands-on experience developing for AR glasses platforms and understands the design constraints that distinguish glasses UX from phone-held AR.

For XREAL projects in cultural institutions, retail environments, or enterprise workplace applications, Hidden Creative brings both the creative vision and technical execution capability that distinguished AR glasses experiences require. Their background in museum and cultural AR is particularly relevant - these clients have demanding accessibility requirements, long deployment lifecycles, and the need for experiences that remain compelling across many visits, all of which translate directly to enterprise XREAL development challenges.

• Specialty: AR Glasses Experiences, Cultural and Museum AR, Retail and Brand AR
• Platform: XREAL, HoloLens, Mobile AR, WebAR
• Website: hiddencreative.com
• Editorial Rating: 8.1/10

6. Poplar Studio - AR Product Visualization for XREAL

Poplar Studio is an AR development agency specializing in product visualization experiences - enabling consumers and enterprise buyers to see true-to-scale, photorealistic 3D representations of products in their physical environments before purchasing or specifying. Their client roster spans furniture, fashion, automotive, and consumer electronics brands. Poplar has built AR experiences compatible across mobile (iOS and Android), WebAR browsers, and AR glasses platforms including XREAL.

The XREAL glasses use case for product visualization is compelling: rather than holding a phone up to see a sofa in your living room, you can walk around a showroom with XREAL glasses and have digital product overlays appear contextually in the physical space. Poplar's work in this area is at the frontier of retail and B2B commerce AR. Their 3D content pipeline - optimized for photorealistic rendering on mobile-class hardware - produces assets that look credible on XREAL's displays rather than obviously synthetic.

• Specialty: Product Visualization AR, E-commerce AR, 3D Asset Production
• Platform: XREAL-compatible, Mobile AR, WebAR, Retail Kiosk
• Website: poplar.studio
• Editorial Rating: 7.9/10

7. Nexus Studios - Award-Winning XR and AR Glasses Work

Nexus Studios is an international creative studio with offices in London, Los Angeles, and Sydney, recognized for blending storytelling, animation craft, and technology into experiences that win at festivals like Sundance, Tribeca, and SXSW. Their XR portfolio includes pieces that have received Webby Awards, BAFTA nominations, and critical acclaim from the arts and technology communities. Nexus has produced AR experiences and spatial computing installations that push the medium's creative possibilities.

For brands seeking XREAL experiences that stand apart creatively - launch activations, cultural moments, or brand storytelling that requires both craft and technical excellence - Nexus Studios brings a caliber of creative direction that pure-technology agencies cannot match. Their experience with the physical-digital boundary of AR glasses experience design (how content should feel anchored, how scale and perspective affect emotional response, how to make digital content feel genuinely present in physical space) is built from years of production on cutting-edge AR projects.

• Specialty: Creative XR, Spatial Storytelling, Award-Winning AR Experiences
• Recognition: Sundance, Tribeca, SXSW selections; Webby Awards, BAFTA nominations
• Website: nexusstudios.com
• Editorial Rating: 7.8/10

8. Dimension Studio - Volumetric Capture and Spatial Computing for XREAL

Dimension Studio is a London and Los Angeles-based studio specializing in volumetric capture - the technology that creates true 3D representations of real humans and objects that can be placed and viewed from any angle in XR. Their volumetric capture facility and proprietary processing pipeline have been used for music videos (BTS, Billie Eilish), film productions, and enterprise training experiences where realistic human representation matters. Their spatial computing work makes them relevant to XREAL development in contexts where human presence in AR matters.

For XREAL applications where the experience centers on a digital human - a virtual instructor, a brand ambassador, a remote collaborator represented spatially in your physical space - Dimension Studio's volumetric capture expertise produces human representations that feel genuinely present in ways that traditional 3D models cannot achieve. As XREAL's spatial computing capabilities expand, the use of photorealistic volumetric humans in AR glasses experiences will become a key differentiator for premium enterprise and consumer applications.

• Specialty: Volumetric Capture, Digital Humans, Spatial Computing Experiences
• Platform: XREAL-compatible, Apple Vision Pro, Meta Quest, WebXR
• Website: dimension.studio
• Editorial Rating: 7.6/10