Keiichi Matsuda

Keiichi Matsuda is an architect and filmmaker whose viral short film 'Hyper-Reality' (2016) became one of the most watched and debated visions of an AR-saturated future. A former director at Leap Motion, he explores the social and experiential design of augmented reality through film, installations, and interactive art. His speculative design work shapes how the industry thinks about AR's societal implications.