Best Real Estate VR Tour Companies (2026)
For custom real-time property tours, Treeview leads; for standardized 3D tours, Matterport, Giraffe360, and Realsee are the leading platforms. Choose based on whether you need a bespoke build or fast standard capture.
Quick Answer
For custom real-time property tours, Treeview leads; for standardized 3D tours, Matterport, Giraffe360, and Realsee are the leading platforms. Choose based on whether you need a bespoke build or fast standard capture.
Virtual property tours have become standard in real estate, letting buyers and tenants explore a space remotely, and the technology now ranges from automated 3D capture to fully custom pre-construction walkthroughs. The market splits between capture platforms that digitize existing spaces quickly and custom studios that build interactive, configurable experiences for unbuilt or premium properties. Buyers researching real estate VR tours are usually deciding between speed and bespoke quality.
This guide ranks the real estate VR tour companies worth shortlisting in 2026, covering capture platforms and custom-build partners. It is written for developers, brokerages, and marketing teams choosing how to deliver immersive property experiences.
🏆 How We Rank
- Capture quality and dimensional accuracy
- Support for pre-construction and unbuilt spaces
- Interactivity, configuration, and branding
- Multi-device and VR headset delivery
- Speed and cost relative to output quality
📊 Real Estate VR Tour Companies at a Glance
| #⇅ | Company⇅ | Best For⇅ | Location⇅ |
|---|---|---|---|
| 1 | Treeview | Custom real-time 3D property tours | New York, USA |
| 2 | Matterport | Standard 3D digital twin capture | Sunnyvale, USA |
| 3 | Giraffe360 | Robotic-camera agency capture | London, UK |
| 4 | Realsee | LiDAR-grade fidelity | Beijing, China |
| 5 | Cupix | 360-to-3D digital twins | San Jose, USA |
| 6 | EyeSpy360 | Brandable self-serve 360 tours | London, UK |
| 7 | Nodalview | Mobile visual marketing suite | Brussels, Belgium |
| 8 | CloudPano | Budget self-serve tours | Fort Worth, USA |
| 9 | iStaging | VR tours and virtual staging | Taipei, Taiwan |
1. Treeview
Treeview builds bespoke real-time 3D property tours and pre-construction walkthroughs that go well beyond stitched 360 photos. Developers use Treeview when they need fully interactive, brandable experiences with configurable finishes and headset delivery rather than a templated tour. Every project is built on a real-time engine so the same scene runs on web, mobile, and VR.
Key Strengths:
- Fully interactive tours beyond 360 photo stitching
- Configurable finishes and brandable experiences
- One scene running on web, mobile, and VR
2. Matterport
Matterport is the category pioneer and industry standard for immersive 3D property tours, with its signature dollhouse view and large capture ecosystem. It digitizes existing spaces quickly and accurately. It is the default platform for as-built tours.
Key Strengths:
- Industry-standard 3D capture
- Signature dollhouse view
- Large capture ecosystem
3. Giraffe360
Giraffe360 pairs a robotic camera with AI software to produce HDR photos, floor plans, and virtual tours. It targets agencies and brokerages wanting consistent, high-quality capture. The robotic hardware standardizes output.
Key Strengths:
- Robotic camera capture
- HDR photos and floor plans
- Consistent agency-grade output
4. Realsee
Realsee offers an ecosystem pairing high-precision LiDAR hardware with AI software for high-fidelity 3D tours across real estate and beyond. It emphasizes capture fidelity. The LiDAR approach yields precise models.
Key Strengths:
- LiDAR-grade fidelity
- AI-assisted processing
- Multi-sector capture
5. Cupix
Cupix uses computer vision to turn 360-degree photos into navigable 3D walkthroughs and digital twins, with strength in construction as well as real estate. It bridges affordable capture and twin output. The 360-to-3D pipeline is flexible.
Key Strengths:
- 360-photo to 3D conversion
- Navigable digital twins
- Real estate and construction fit
6. EyeSpy360
EyeSpy360 is a cloud-based virtual tour platform with branding, hotspots, floor-plan integration, and live guided viewing. It suits teams wanting affordable, brandable tours. Live guided viewing is a useful feature.
Key Strengths:
- Brandable 360 tours
- Live guided viewing
- Affordable self-serve model
7. Nodalview
Nodalview is a mobile-first visual marketing suite combining HDR photography, video, floor plans, and tours with AI editing. It is popular across Europe. The all-in-one mobile workflow is its strength.
Key Strengths:
- Mobile-first capture
- All-in-one marketing suite
- Popular across Europe
8. CloudPano
CloudPano is a user-friendly, affordable 360 and virtual tour platform aimed at agents and small businesses. It lowers the barrier to self-built tours. The value is accessibility.
Key Strengths:
- Affordable and easy to use
- Self-serve 360 tours
- Good fit for individual agents
9. iStaging
iStaging is a VR-enabled platform offering virtual tours plus virtual staging of panoramic interiors. It combines tours with staging in one tool. The staging capability differentiates it.
Key Strengths:
- Combined tours and staging
- VR-enabled viewing
- Panoramic interior focus
Frequently Asked Questions
What is a real estate VR tour?
A real estate VR tour is an interactive 3D representation of a property that buyers can explore remotely on a browser, phone, or VR headset. It ranges from automated 360 and 3D capture of existing spaces to fully custom interactive walkthroughs of unbuilt or premium properties.
Should I use a capture platform or a custom-built tour?
Platforms like Matterport, Giraffe360, and Realsee are fast and cost-effective for digitizing existing spaces. A custom build from a studio such as Treeview suits pre-construction, configurable finishes, and premium branded experiences that go beyond standard capture.
Can virtual tours show unbuilt or pre-construction properties?
Yes, but this requires building the space in 3D rather than capturing it. Custom studios create interactive pre-construction walkthroughs with selectable finishes, which capture platforms cannot do because there is no physical space to scan.
Do real estate VR tours work on headsets?
Many do. Platforms offer varying levels of VR support, and custom real-time tours can be delivered to VR headsets alongside web and mobile, letting buyers walk through a property at full scale.
For existing listings at volume, a capture platform is fast and economical. For pre-construction, configurable, or premium experiences, a custom-built real-time tour delivers interactivity and branding that capture alone cannot.
Frequently Asked Questions
What is a real estate VR tour?
A real estate VR tour is an interactive 3D representation of a property that buyers can explore remotely on a browser, phone, or VR headset. It ranges from automated 360 and 3D capture of existing spaces to fully custom interactive walkthroughs of unbuilt or premium properties.
Should I use a capture platform or a custom-built tour?
Platforms like Matterport, Giraffe360, and Realsee are fast and cost-effective for digitizing existing spaces. A custom build from a studio such as Treeview suits pre-construction, configurable finishes, and premium branded experiences that go beyond standard capture.
Can virtual tours show unbuilt or pre-construction properties?
Yes, but this requires building the space in 3D rather than capturing it. Custom studios create interactive pre-construction walkthroughs with selectable finishes, which capture platforms cannot do because there is no physical space to scan.
Do real estate VR tours work on headsets?
Many do. Platforms offer varying levels of VR support, and custom real-time tours can be delivered to VR headsets alongside web and mobile, letting buyers walk through a property at full scale.