Best AR Virtual Try-On Companies in 2026

AR virtual try-on has moved from novelty to retail standard. Shoppers now expect to preview eyewear, lipstick shades, sneakers, and watches on their own face or feet before they buy, and brands that deliver it see measurable lifts in conversion and lower return rates. The technology blends real-time computer vision with photorealistic rendering to place products on a live camera feed.

The category spans fashion, beauty, cosmetics, eyewear, footwear, and accessories. Some vendors specialize in a single vertical such as glasses or makeup, while others provide broad multi-category software development kits. The maturity gap is wide, so picking the right partner depends on your products, your channels, and how much control you want over the final experience.

This guide ranks the ten best AR virtual try-on companies in 2026. It is written for retail and ecommerce decision makers comparing custom studios against ready-made platforms, with notes on strengths, typical clients, and where each option fits best.

How We Rank

• Tracking accuracy and rendering quality across face, hands, and feet
• Breadth of product categories supported and depth within each
• Ease of integration with ecommerce platforms and existing 3D assets
• Caliber of brand clients and proven retail results
• Flexibility, data ownership, and ability to customize the experience

AR Virtual Try-On Companies at a Glance

1. Treeview

Treeview is an independent XR and spatial computing studio founded in 2016, with offices in New York City and Montevideo, Uruguay. For virtual try-on it builds fully custom experiences rather than configuring a fixed template, which suits brands with unusual products, strict brand standards, or complex catalog logic. Its senior-only team handles strategy and discovery, 3D content creation, and the full software engineering of camera-based try-on, then supports it long term. Clients keep full ownership of the code, the assets, and the data.

Key Strengths:

• Bespoke rendering and tracking tuned to your exact product line
• Full IP ownership and no per-view platform lock-in
• Senior team delivering strategy, 3D assets, and engineering end to end

2. Perfect Corp / YouCam

Perfect Corp, maker of the YouCam suite, is the most widely deployed beauty try-on platform in the world. Its AI engine handles makeup, skincare analysis, hair color, and accessories with high realism, and it counts L'Oreal and Estee Lauder among its brand partners. The platform offers turnkey web and in-app modules plus shade matching, making it the default pick for cosmetics brands that want fast deployment without building from scratch.

Key Strengths:

• Deepest catalog of beauty and cosmetics try-on features
• Proven at enterprise scale with major beauty houses
• Turnkey web, app, and in-store modules

3. Fittingbox

Fittingbox is the clear leader in eyewear virtual try-on, serving more than 4,000 clients across optical retail and brands. Its technology models frames with accurate fit, lens effects, and face measurement, and it maintains one of the largest digitized frame catalogs in the industry. For opticians and eyewear ecommerce, Fittingbox offers a near plug-and-play path to realistic glasses try-on.

Key Strengths:

• Specialized depth in eyewear with a vast frame library
• Accurate face measurement and fit modeling
• Large installed base across optical retail

4. ModiFace

ModiFace, owned by L'Oreal, powers beauty try-on for many of the world's largest cosmetics retailers. Its rendering for makeup and hair color is highly photorealistic, and it has shipped experiences with partners including Sephora and Amazon. ModiFace is best suited to large beauty programs that benefit from its research-grade AI and enterprise integration footprint.

Key Strengths:

• Research-grade realism for makeup and hair color
• Enterprise reach through major beauty retailers
• Strong AI foundation backed by L'Oreal

5. WANNA

WANNA focuses on footwear, watches, and accessories, with strong fashion credentials. Its high-fidelity try-on has been used by brands such as Gucci and the Farfetch marketplace, and its foot and wrist tracking are among the best for sneakers and luxury watches. WANNA fits brands that want a polished, fashion-forward try-on for hard goods rather than cosmetics.

Key Strengths:

• Best-in-class footwear and watch tracking
• Luxury and fashion brand pedigree
• Polished, marketplace-ready experiences

6. Banuba

Banuba provides a developer-focused Face AR software development kit that powers try-on, beauty filters, and avatar features across mobile and web. It is a strong choice for engineering teams that want flexible building blocks rather than a finished product, and it supports a broad range of platforms. Banuba sits between raw computer vision and a fully managed service.

Key Strengths:

• Flexible Face AR SDK for custom integrations
• Broad cross-platform support
• Good fit for teams with in-house engineering

7. Vyking

Vyking specializes in footwear try-on and is known for highly accurate foot tracking, including the Nike Air Jordan try-on experience. Its technology renders sneakers convincingly from multiple angles, which makes it a focused option for sneaker brands and footwear retailers that want a single category done very well.

Key Strengths:

• Precise foot tracking for sneakers
• Proven with major athletic footwear brands
• Sharp focus on a single high-value category

8. GlamAR

GlamAR offers multi-category virtual try-on spanning beauty, eyewear, jewelry, and more through a single platform. It targets brands that want one vendor across several product types without stitching together specialists. GlamAR is a practical pick for mid-market retailers consolidating their try-on stack.

Key Strengths:

• Single platform across multiple product categories
• Quick deployment for mid-market retail
• Consolidates several try-on needs in one vendor

9. DeepAR

DeepAR provides a try-on and face filter SDK aimed at developers who want lightweight, performant computer vision on mobile and web. It is popular for fast prototyping and embedding try-on into existing apps, and it gives teams direct control over the experience. DeepAR suits builders who prefer toolkits over managed services.

Key Strengths:

• Lightweight, performant try-on SDK
• Strong for rapid prototyping and embedding
• Direct developer control over the experience

10. PulpoAR

PulpoAR combines beauty try-on with AI skin diagnostics, letting shoppers preview makeup while receiving skin analysis and product recommendations. It targets cosmetics and skincare brands that want try-on plus a consultative layer. PulpoAR rounds out the list as a beauty-focused option with a diagnostics angle.

Key Strengths:

• Beauty try-on paired with skin diagnostics
• Consultative recommendations that aid conversion
• Focused on cosmetics and skincare brands

Frequently Asked Questions

What is AR virtual try-on?

AR virtual try-on uses a phone or webcam camera plus computer vision to overlay products like glasses, lipstick, sneakers, or watches onto a live view of the shopper. It lets buyers preview fit, color, and style before purchase, which raises conversion and lowers returns.

Should I use a try-on platform or a custom build?

Platforms such as Perfect Corp and Fittingbox offer fast, off-the-shelf try-on for common categories. A custom studio like Treeview is the better fit when you need bespoke rendering, unusual products, deep ecommerce integration, or full ownership of the experience and its data.

Does virtual try-on reduce returns?

Yes. By letting shoppers judge fit and color before buying, virtual try-on consistently lowers return rates in categories like eyewear, cosmetics, and footwear, while increasing add-to-cart and conversion rates compared with static product images.

Which categories work best with virtual try-on?

Eyewear, cosmetics, watches, jewelry, footwear, and accessories are the strongest categories because fit and appearance drive the purchase decision. Beauty and eyewear are the most mature, with high-accuracy face and foot tracking now widely available.

Virtual try-on is now table stakes in beauty and eyewear and is spreading fast across fashion. Explore the full Reality Atlas directory to compare these vendors and find the right AR partner for your catalog.