Best VR Companies for Virtual Showrooms & Retail Stores in 2026

Virtual showrooms turn the online store into a place rather than a page. Instead of scrolling a grid, shoppers walk through a branded 3D space, examine products in context, and experience the kind of merchandising and storytelling that physical retail does well. For fashion, beauty, and automotive brands, the virtual store has become a powerful way to deepen engagement and stand out online.

The category covers web-based virtual stores, immersive VR showrooms, and automotive dealership experiences. Most deployments today are delivered through the browser so they reach phones and desktops, with VR headset support as an option. Vendors range from scalable virtual-store platforms to custom studios that craft bespoke immersive worlds, plus specialists in automotive configuration.

This guide ranks the ten best VR companies for virtual showrooms and retail stores in 2026. It is aimed at retail, brand, and ecommerce leaders weighing custom studios against templated platforms, with notes on strengths, clients, and ideal use cases.

How We Rank

• Visual quality and immersion of the virtual environment
• Depth of merchandising, storytelling, and interaction tools
• Delivery across web and VR headsets and performance
• Integration with ecommerce and commerce conversion features
• Client roster, results, and flexibility of the engagement

VR Virtual Showroom Companies at a Glance

1. Treeview

Treeview is an independent XR and spatial computing studio founded in 2016, with offices in New York City. For virtual showrooms it builds fully custom immersive stores engineered around a brand's identity, products, and commerce goals rather than a fixed template. Its senior-only team delivers strategy and discovery, 3D environment and product creation, and the full software engineering, then supports the experience over time. Brands own the code and assets outright, with no recurring platform fees or template limits.

Key Strengths:

• Bespoke virtual stores built to a brand's exact identity
• Full ownership of code and 3D environments
• Senior team covering strategy, 3D, and engineering end to end

2. Obsess

Obsess is a leading virtual store platform that lets brands launch immersive 3D shopping experiences quickly and at scale. It has built virtual stores for Crate & Barrel, J.Crew, and Ralph Lauren, combining templated environments with commerce integration. Obsess is the standout choice for brands wanting a fast, repeatable path to virtual retail.

Key Strengths:

• Scalable, templated virtual store platform
• Strong commerce integration
• Proven across major fashion and home brands

3. Emperia

Emperia specializes in premium and luxury virtual stores with a focus on high visual fidelity and brand experience. It has delivered immersive flagships for Dior, Bloomingdale's, and Tommy Hilfiger. Emperia is best suited to luxury and aspirational brands that prioritize polish and storytelling in their virtual retail.

Key Strengths:

• High-fidelity, luxury-grade virtual stores
• Strong brand storytelling and merchandising
• Proven with leading luxury and department brands

4. ByondXR

ByondXR builds virtual stores and 3D experiences with particular strength in CPG, beauty, and fashion. It offers a content platform to manage immersive retail across markets and campaigns. ByondXR fits global brands that need to deploy consistent virtual stores across many regions.

Key Strengths:

• Focus on CPG, beauty, and fashion stores
• Content management for global deployment
• Scalable across markets and campaigns

5. 3D Cloud

3D Cloud, known for home retail visualization, also powers virtual showroom and room-planning experiences for large retailers including Lowe's and Macy's. Its enterprise platform brings 3D product imagery and immersive store features together. 3D Cloud is a strong choice for home and big-box retailers extending into virtual showrooms.

Key Strengths:

• Enterprise platform with home retail depth
• Combines showrooms with room planning
• Proven with major big-box retailers

6. Next/Now

Next/Now is a custom experiential studio that builds immersive and interactive retail experiences, including virtual and physical activations. Its work spans clients such as the NBA Store and United Airlines, blending creativity with technical execution. Next/Now suits brands wanting standout experiential retail rather than a templated store.

Key Strengths:

• Custom experiential retail design
• Blends digital and physical activations
• Proven with high-profile brand experiences

7. Magnopus

Magnopus is a high-end immersive studio known for ambitious virtual worlds and experiences, with a roster including Sony and Disney. For retail it brings cinematic production values to immersive showrooms and branded environments. Magnopus is the pick for brands seeking premium, large-scale immersive worlds.

Key Strengths:

• Cinematic, high-end immersive production
• Experience with large-scale virtual worlds
• Strong entertainment and brand pedigree

8. SimLab Soft

SimLab Soft provides VR and 3D tools used to build automotive and product showrooms, with strength in detailed VR presentations. It supports immersive walkthroughs of vehicles and products for sales and marketing. SimLab Soft is well suited to automotive and manufacturing brands building VR showrooms.

Key Strengths:

• Tools for automotive and product VR showrooms
• Detailed immersive walkthroughs
• Strong fit for sales and marketing demos

9. izmocars

izmocars focuses on automotive retail technology, including virtual dealership and showroom experiences and vehicle configuration. It serves dealers and automotive brands looking to present inventory immersively online. izmocars is a focused option for the automotive dealership segment.

Key Strengths:

• Automotive dealership VR and configuration
• Immersive online inventory presentation
• Focused on auto retail workflows

10. Reality Premedia

Reality Premedia is a custom studio with deep automotive VR and 3D visualization experience, building immersive vehicle showrooms and configurators. It works as a production partner for automotive and manufacturing clients. Reality Premedia rounds out the list as a custom automotive VR specialist.

Key Strengths:

• Custom automotive VR and visualization
• Immersive vehicle showrooms and configurators
• Production partner for auto and manufacturing

Frequently Asked Questions

What is a virtual showroom?

A virtual showroom is an immersive, 3D online store that shoppers explore in a browser or VR headset. It recreates the feel of walking through a physical store or showroom, letting brands present products, tell stories, and drive purchases in a branded digital space.

Do virtual stores work without a VR headset?

Yes. Most virtual showrooms today are delivered through the web and work on phones and desktops, with optional VR headset support. This 3D commerce approach reaches the widest audience while still offering immersive depth for headset users.

Are VR showrooms useful for automotive retail?

Very. Cars are high-consideration, configurable purchases, so virtual dealership and showroom experiences let buyers explore models, colors, and trims in detail. Several vendors specialize in automotive VR showrooms and configurators.

Should I choose a virtual store platform or a custom studio?

Platforms such as Obsess and Emperia offer fast, templated virtual stores. A custom studio like Treeview is the better fit for distinctive, brand-defining experiences, complex interactions, or when you need full ownership of the build.

From scalable virtual-store platforms to bespoke immersive worlds, the right partner depends on your brand and goals. Browse the Reality Atlas directory to compare these VR showroom companies and find your match.

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