XR Industry Statistics 2026: The Definitive Data Resource
The most complete collection of XR, AR, VR, and spatial computing statistics for 2026. Market size, device shipments, revenue, enterprise adoption rates, and regional data - all in one place.
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The most complete collection of XR, AR, VR, and spatial computing statistics for 2026. Market size, device shipments, revenue, enterprise adoption rates, and regional data - all in one place.
Extended Reality is no longer a niche technology experiment. In 2025 and into 2026, the XR industry crossed several meaningful thresholds: smart glasses outsold standalone VR headsets for the first time, over three-quarters of Fortune 500 companies adopted XR tools, and shipment volumes surged past 14 million devices annually. This page aggregates the most comprehensive, up-to-date XR statistics available - covering market size, device shipments, enterprise adoption, regional trends, platform economics, and investment flows.
Data is sourced from IDC, Mordor Intelligence, Fortune Business Insights, Grand View Research, Statista, and public company disclosures. We update this resource as new data becomes available.
Last updated: April 2026.
1. Executive Summary: Key XR Statistics for 2026
At a glance - the most cited XR statistics from the past 12 months:
| Metric⇅ | Value⇅ | Source / Notes⇅ |
|---|---|---|
| Global XR market size (2025) | ~$20.43B | Grand View Research; some estimates range higher |
| Global XR market projection (2030) | $85.56B–$200.87B | Multiple analyst firms; range reflects methodology differences |
| XR market CAGR (2025–2030) | 33.16% | Grand View Research baseline |
| XR devices shipped (2025) | 14.5 million | +41.6% YoY; IDC / industry estimates |
| Smart glasses share of shipments (2025) | 50% (7.25M units) | Up from 25% in 2024 |
| Fortune 500 companies using XR | >75% | Industry surveys, 2025 |
| Global XR users projected (2029) | 3.7 billion | eMarketer / analyst estimates |
| U.S. XR market (2025 projected) | $12.57B | Fortune Business Insights |
| Meta headset market share (FY 2024) | 74.6% | IDC full-year 2024 |
| Asia-Pacific XR CAGR (through 2030) | 35.1% | Fastest-growing region globally |
2. Market Size & Revenue
XR market sizing varies significantly by analyst firm depending on which segments they include (hardware only vs. hardware + software + services; consumer vs. enterprise; VR-only vs. VR+AR+smart glasses). The figures below represent consensus ranges from major research houses.
Global XR Market - Multi-Year Forecast
| Year⇅ | Market Size (Low Est.)⇅ | Market Size (High Est.)⇅ | Notes⇅ |
|---|---|---|---|
| 2023 | $~8.2B | $~38B | Varies by scope definition |
| 2024 | $~13.1B | $59.76B | Includes smart glasses surge |
| 2025 | $20.43B | $~70B+ | Smart glasses + standalone VR growth |
| 2026 | $~27B | $~85B | Mordor Intelligence: $10.64B (narrow scope) |
| 2030 (projected) | $85.56B | $200.87B | GVR 33% CAGR vs. FBI 22% CAGR |
| 2032 (projected) | $~145B+ | $250B+ | VR segment alone ~$123B at 28.9% CAGR |
Note on methodology: Mordor Intelligence reports a narrower $10.64B figure for 2026 because they apply a strict "XR platform" definition. Grand View Research and Fortune Business Insights use broader definitions including hardware peripherals, software platforms, and related services. For comparability, always confirm scope when citing market size figures.
Vertical Segment Revenue
The AR/VR in enterprise training market alone represents a significant slice of total XR revenue:
| Segment⇅ | 2025 Value⇅ | Projected 2030–2034⇅ | CAGR⇅ |
|---|---|---|---|
| AR/VR Training & Simulation | $22.56B | $82.92B (2034) | 15.56% |
| VR Market (standalone) | $20.83B | $123.06B (2032) | 28.9% |
| AR Hardware | >59% market share in 2025 | — | Dominant segment within XR hardware |
| Smart Glasses Hardware | $2.15B revenue (2025) | Rapidly scaling | Surpassed Meta Quest hardware revenue in 2025 |
3. Hardware Shipments & Market Share
The XR hardware landscape shifted materially in 2025. Total device shipments reached 14.5 million units - a 41.6% jump from 9.6 million in 2024. More significantly, the mix changed: smart glasses, which accounted for just 25% of shipments in 2024, grew to 50% by 2025. The center of gravity in XR hardware is moving from immersive VR headsets toward lightweight, always-on AR wearables.
2025 XR Device Shipments by Category
| Device Category⇅ | Units Shipped (2025)⇅ | Market Share⇅ | YoY Change⇅ |
|---|---|---|---|
| Smart Glasses | 7.25 million | 50% | +~247% (from ~2M in 2024) |
| Standalone VR/MR Headsets | 4.30 million | ~30% | Moderate growth |
| AR Display Glasses | 900,000 | ~6% | Early growth phase |
| PC VR Headsets | 450,000 | ~3% | Declining category |
| Other / Misc XR Devices | ~1.6 million | ~11% | Includes industrial devices |
| TOTAL | 14.5 million | 100% | +41.6% YoY |
Market Share by Vendor (Full-Year 2024 vs. Q1 2025)
Meta dominated in 2024 but competition intensified sharply in early 2025, particularly from XREAL in the smart glasses segment:
| Vendor⇅ | FY 2024 Share⇅ | Q1 2025 Share⇅ | Key Products⇅ |
|---|---|---|---|
| Meta | 74.6% | 50.8% | Quest 3, Quest 3S, Ray-Ban Meta glasses |
| XREAL | N/A (small) | 12.1% | Air 2 Ultra, One Pro — fastest growing |
| Apple | 5.2% | N/A disclosed | Vision Pro (premium tier) |
| Sony | 4.3% | N/A disclosed | PSVR2 |
| ByteDance / Pico | 4.1% | N/A disclosed | Pico 4 Enterprise, Pico Neo 3 |
| Others | ~12% | ~37% | Includes HTC, Lenovo, Samsung Galaxy XR |
Lifetime Unit Sales (Selected Platforms)
| Platform⇅ | Lifetime Units⇅ | Notes⇅ |
|---|---|---|
| Meta Quest (all models) | 26.76 million | As of end-2025 |
| PlayStation VR 1 + 2 combined | 8.7 million | PSVR1: ~5M; PSVR2: ~3.7M estimate |
| Apple Vision Pro | ~500K–600K | Premium pricing limits volume; spatial computing category creator |
| HTC Vive (all models) | ~2M+ | Primarily enterprise/prosumer |
4. Segment Breakdown: VR, AR, and Smart Glasses
While "XR" is the umbrella term, the three major subsegments - Virtual Reality (VR), Augmented Reality (AR), and Smart Glasses - have distinct market dynamics, growth trajectories, and use cases.
Virtual Reality (VR)
- 2024 VR market: $16.32 billion
- 2025 VR market: $20.83 billion (+27.6% YoY)
- 2032 projection: $123.06 billion (28.9% CAGR)
- Primary use cases: gaming, enterprise training, virtual collaboration, healthcare simulation
- Standalone VR headsets shipped 4.3M units in 2025 (~30% of all XR shipments)
- PC VR is declining as a share: just 450K units (3%) in 2025 as standalone quality improved
Augmented Reality (AR)
- AR hardware held >59% of the total XR hardware market share in 2025
- AR display glasses shipped ~900K units in 2025 (6% of shipments) - early-stage growth
- Enterprise AR dominates: field service, maintenance, warehouse logistics, and surgical guidance
- Key players: Microsoft HoloLens (enterprise), Magic Leap 2, RealWear (industrial), Snap Spectacles
- AR/VR in enterprise training: $22.56B in 2025 → $82.92B by 2034 at 15.56% CAGR
Smart Glasses
- The breakout category of 2025: smart glasses surged from ~25% to 50% of all XR shipments
- 7.25 million smart glasses units shipped in 2025
- Smart glasses hardware revenue reached $2.15B in 2025 - surpassing Meta Quest hardware revenue of $660M for the first time
- Ray-Ban Meta glasses led the consumer segment; XREAL led the display-enabled AR glasses tier
- Smart glasses are becoming the volume driver of the XR market, while headsets remain the high-value segment
5. Enterprise Adoption
Enterprise XR has reached the mainstream. More than three-quarters of the world's largest companies are using XR in some capacity, driven by ROI-positive use cases in training, remote assistance, manufacturing, and healthcare. Enterprise applications are forecast to drive 60% of total XR industry revenue by 2030.
Enterprise XR Adoption Metrics
| Metric⇅ | Value⇅ | Notes⇅ |
|---|---|---|
| Fortune 500 companies using XR | >75% | Industry survey data, 2025–2026 |
| Enterprise share of XR revenue by 2030 | 60% | Analyst consensus |
| AR IoT in manufacturing (economic value, 2025) | $40–50B | Projected, expanding to $90–110B by 2030 |
| Healthcare XR training market | Rapid growth | ORamaVR, Osso VR, Oxford Medical among leaders |
| Smart glasses consumer growth YoY | +247.5% | Consumer electronics segment, 2025 |
| XR in aerospace & defense | Active adoption | Simulation, maintenance, and training contracts |
Top Enterprise Use Cases
- Workforce training and safety simulations (highest ROI - reduces training time by 40-60% in documented cases)
- Remote expert guidance and field service assistance (AR overlay on live environments)
- Digital twins for manufacturing quality control and design review
- Surgical simulation and medical education (ORamaVR, Osso VR, Oxford Medical Simulation)
- Architecture and construction walkthroughs (pre-build visualization)
- Retail virtual try-on and product visualization
- Military and defense simulation (long-standing high-value segment)
Enterprise XR investment is also driven by 5G and edge computing maturity. Sub-20ms latency enabled by 5G networks has made real-time AR overlays practical in industrial environments where Wi-Fi reliability was previously a constraint.
6. Regional Markets
XR adoption is global, but growth rates and market characteristics vary significantly by region.
| Region⇅ | 2025 Market Size (Est.)⇅ | CAGR (to 2030)⇅ | Key Drivers⇅ |
|---|---|---|---|
| North America (USA) | ~$12.57B (US alone) | High | Enterprise adoption, Apple Vision Pro, Meta ecosystem, venture capital |
| Asia-Pacific | Largest absolute growth | 35.1% (fastest) | China manufacturing, South Korea displays, Japan enterprise, India consumer growth |
| Europe | Significant, growing | High | Industrial AR, healthcare, regulation-driven safe training environments |
| Rest of World | Emerging | Variable | Infrastructure-dependent; mobile AR leading over headset adoption |
Asia-Pacific Deep Dive
Asia-Pacific is the single most important growth region for XR through 2030, expanding at a 35.1% CAGR. Multiple tailwinds converge here:
- China: Largest XR manufacturing base globally; ByteDance/Pico, XREAL, Rokid, Nreal, and dozens of component makers
- South Korea: Samsung's Android XR strategy; OLED/MicroLED display manufacturing dominance
- Japan: Industrial AR adoption in manufacturing (Toyota, Fujitsu, Hitachi use cases documented)
- India: Fast-growing mobile AR user base; 5G rollout accelerating headset viability
North America
The U.S. remains the world's innovation hub for XR, home to Meta, Apple, Microsoft, Google, Snap, and hundreds of XR software and platform startups. The U.S. market is projected at $12.57B in 2025 revenue - the largest single-country market globally.
- Strong venture capital ecosystem: multiple $100M+ XR rounds in 2025-2026
- Enterprise demand: U.S. defense, healthcare, and manufacturing sectors among highest per-unit XR spend globally
- Consumer market: Meta's Ray-Ban glasses and Quest 3S driving mainstream accessibility
7. Platform & Ecosystem Statistics
Beyond devices, the XR ecosystem includes storefronts, developer platforms, content libraries, and monetization infrastructure.
Meta Reality Labs & Quest Platform
| Metric⇅ | Value⇅ | Period⇅ |
|---|---|---|
| Meta Reality Labs revenue | $2.27B | Full-year 2025 |
| Meta Reality Labs operating loss | $19.19B | Full-year 2025 (widened significantly) |
| Meta Reality Labs cumulative losses | ~$83.6B | Since 2020 through end-2025 |
| Meta Quest Store lifetime revenue | $2.9B | Through end-2025 |
| Meta Quest lifetime units shipped | 26.76M | All Quest models combined |
| Smart glasses revenue (Meta Ray-Ban) | Surpassed Quest hardware at $2.15B vs. $660M | 2025 |
Meta's Reality Labs continues to invest heavily despite mounting losses. The strategic bet: dominance in spatial computing justifies near-term losses. The 2025 data point that stands out is that Ray-Ban Meta smart glasses generated more revenue than all Quest headsets combined - a stark signal of where consumer XR is actually growing.
Developer Ecosystem
- Meta Horizon Worlds: millions of user-created experiences; ongoing developer monetization expansion
- Android XR (Google + Samsung + XREAL): new developer platform for native Android apps on spatial devices
- Apple visionOS: 2,000+ spatial apps at launch; growing to ~3,500+ by end-2025
- Steam VR: PC VR platform; declining as standalone VR quality improves
- WebXR: Browser-based XR standard enabling no-install experiences; growing developer adoption
Content & Applications
| Platform⇅ | App/Experience Count (Est.)⇅ | Notes⇅ |
|---|---|---|
| Meta Quest Store | ~1,000+ commercial apps | Gaming and productivity mix |
| Apple App Store (visionOS) | ~3,500+ | By end-2025 estimate |
| Android XR (early) | Growing rapidly | Samsung Galaxy XR launch accelerating ecosystem |
| WebXR | Thousands | Browser-based, no app store needed |
| SteamVR | ~7,000+ | Primarily PC VR games |
8. Investment & Funding
XR investment is at an inflection point. After a funding correction in 2022-2023 following the metaverse hype cycle, capital flows in 2024-2025 refocused around three high-conviction themes: AI-native XR platforms, enterprise spatial computing tools, and next-generation hardware form factors (especially smart glasses).
Investment Landscape Highlights
- 2025 landmark rounds: XPANCEO raised $250M; Sesame raised $250M - two of the largest pure-play XR rounds ever
- Q1 2026: XREAL raised $100M in January from strategic supply chain investors; multiple AI+XR rounds active
- Healthcare XR is attracting seed and growth capital even at sub-$5M rounds (ORamaVR, Osso VR, Oxford Medical)
- Consumer XR seed activity declined; enterprise XR growth rounds (Series A - C) are the most active tier
- Strong venture capital funding in North America innovation ecosystems: Fortune Business Insights cites VC funding as a key U.S. market driver
What Investors Are Betting On
| Investment Theme⇅ | Investor Sentiment⇅ | Example Players⇅ |
|---|---|---|
| AI-native XR platforms | Hottest area; AI-XR commands valuation premiums | Multiple stealth/undisclosed rounds Q1 2026 |
| Smart glasses / AR wearables | High conviction; form factor shift underway | XREAL, Ray-Ban Meta, Samsung Glasses |
| Enterprise spatial computing | Steady; validated ROI driving growth rounds | PTC, Scope AR, Taqtile, XMReality |
| Medical / surgical XR | Niche but well-funded; healthcare budget resilient | Osso VR, ORamaVR, Oxford Medical |
| XR infrastructure (displays, optics) | Strategic; long-horizon bets | Porotech, Mojo Vision, Vuzix supply chain |
Meta's $19.19B operating loss in Reality Labs in 2025 represents the largest single company XR investment on the planet - dwarfing all VC activity combined. While financially negative, it signals Meta's continued commitment to owning the spatial computing layer of the internet.
9. Looking Ahead: XR Forecasts Through 2030
Based on current trajectory, the XR industry is poised for multiple significant milestones in the 2026-2030 window:
| Forecast⇅ | Projected Year⇅ | Source⇅ |
|---|---|---|
| Global XR market exceeds $50B | 2027–2028 | Multiple analyst consensus |
| Global XR users reach 3.7 billion | 2029 | eMarketer / analyst estimates |
| Enterprise drives 60% of XR revenue | 2030 | Analyst consensus |
| XR market reaches $85.56B (conservative) | 2030 | Grand View Research |
| XR market reaches $200.87B (expansive) | 2030 | Fortune Business Insights |
| VR market alone reaches $123.06B | 2032 | Grand View Research VR-specific |
| AR/VR training market reaches $82.92B | 2034 | Multiple research firms |
Key Trends Driving Growth
- Smart glasses form factor maturation: lightweight, all-day-wear AR glasses will become the primary XR computing surface for billions of users
- AI integration: spatial AI that understands and annotates the physical world in real-time is the defining value proposition of next-gen XR
- 5G + edge computing: resolves latency constraints that previously blocked enterprise AR deployments at scale
- Platform consolidation: Android XR (Google/Samsung/XREAL), Apple visionOS, and Meta's ecosystem will each command hundreds of millions in addressable users
- Enterprise mandates: as XR ROI becomes well-documented, procurement cycles accelerate from experimentation to standardized deployment
- Display technology leaps: MicroLED and waveguide optics improvements will enable mass-market AR glasses below $500 price points within this window
Watch List: Inflection Points
- Apple Vision Pro successor: a lower-cost visionOS device could dramatically expand the Apple XR user base
- Samsung Galaxy XR: Android XR platform launch could bring Samsung's 1B+ Android users into the ecosystem
- XREAL volume scale: if XREAL hits 3M+ units annually, it validates the affordable AR glasses market
- Enterprise XR mandates: if one major sector (healthcare, manufacturing, or defense) standardizes on XR tools, it creates a step-change in enterprise revenue
Related Resources on Reality Atlas
- XR Hardware Specs Comparison Table - Compare all XR headset specs side by side
- Fortune 500 Companies Using XR / AR / VR - See which Fortune 500 companies are deploying XR
- XR Unicorns, Exits & Funding - The funding and M&A history behind these numbers
- XR / AR / VR Glossary - New to XR terminology? See the full glossary
10. Frequently Asked Questions
What is the global XR market size in 2025?
The global XR (Extended Reality) market was valued at approximately $20.43 billion in 2025, with higher estimates reaching $59.76B+ when including adjacent smart glasses and spatial computing segments. The market is projected to grow at a 33%+ CAGR through 2030, reaching between $85.56B and $200.87B depending on the scope definition used.
How many XR headsets were shipped in 2025?
An estimated 14.5 million XR devices were shipped in 2025, a 41.6% year-over-year increase from 9.6 million units in 2024. Smart glasses accounted for 50% of all shipments (7.25 million units) - a dramatic jump from 25% share in 2024, signaling a structural shift in what consumers are buying.
What is Meta's market share in VR headsets?
Meta held 74.6% of the full-year 2024 VR/XR headset market based on total shipments. However, competition intensified sharply: by Q1 2025, Meta's share had dropped to 50.8% as XREAL surged to 12.1% market share and other players gained ground. The market is becoming meaningfully more competitive.
Which region is growing fastest in XR adoption?
Asia-Pacific is the fastest-growing XR region, expanding at a 35.1% CAGR through 2030. China's manufacturing base, South Korea's display technology leadership (Samsung, LG), and Japan's industrial enterprise adoption are key drivers. The U.S. remains the largest single market with ~$12.57 billion projected in 2025 revenue.
How widely adopted is XR in enterprise?
Over 75% of Fortune 500 companies are actively using XR technologies as of 2025-2026. Enterprise applications - particularly in manufacturing, healthcare, training, and remote collaboration - are projected to drive 60% of total XR industry revenue by 2030. ROI-positive use cases in workforce training (documented 40-60% reduction in training time) are accelerating adoption.
Sources & Methodology
This statistics resource draws from the following primary sources:
- IDC Quarterly AR/VR Headset Tracker (2024-2025)
- Grand View Research - Extended Reality (XR) Market Report 2025
- Fortune Business Insights - Extended Reality Market Analysis 2024-2032
- Mordor Intelligence - Extended Reality (XR) Market Size 2026-2031
- Statista - Meta Reality Labs Revenue and Operating Income Data
- GlobeNewswire - Global XR Market 2026-2036 Research (April 2026)
- Auganix - Meta Reality Labs 2025 Financial Report Analysis
- eMarketer - Global XR User Projections
- Public company filings: Meta Platforms (META) annual and quarterly reports
- Reality Atlas editorial research and industry source verification
Where analyst estimates differ significantly, we present the range and note methodological scope differences. Statistics are updated as new data becomes available. For citation or reproduction, please credit Reality Atlas (reality-atlas.com).
Related Resources on Reality Atlas
- Best VR Companies - Rankings of the top VR companies driving these market numbers
- Best Smart Glasses Companies - The companies behind the smart glasses category now at 50% of XR shipments