Fortune 500 Companies Using AR & VR: The Complete Enterprise XR List

More than 75% of Fortune 500 companies are now deploying augmented reality (AR), virtual reality (VR), or mixed reality (MR) in some form. What began as isolated pilot programs in 2015-2018 has matured into enterprise infrastructure: training platforms reaching millions of workers, AR-guided assembly running in active production lines, and immersive simulations embedded in military readiness programs.

This is the most comprehensive public list of Fortune 500 companies using XR technology - organized by sector, with documented use cases, hardware, deployment scale, and source links for every entry. The list covers 72 companies across 10 industry sectors, drawn from verified reporting, company press releases, and third-party research.

Key drivers behind enterprise XR adoption include dramatic training ROI (Boeing cut wiring training time by 75%; Walmart trained 1.4 million associates faster than ever before), improved safety outcomes (ExxonMobil simulates chemical spills without risk), remote expert assistance (DHL deployed AR smart glasses globally for warehouse picking), and design review efficiency (Ford reviews every customer-visible design change through VR before physical prototyping).

The figures speak clearly: Accenture purchased 60,000 Meta Quest 2 headsets for employee onboarding - the largest single corporate VR purchase in history. Bank of America equipped 4,300 financial centers with VR headsets. Walmart has VR in every US store. Enterprise XR is no longer emerging technology. It is operational technology.

Key Statistics

Companies in This List

Manufacturing & Automotive

Manufacturing is where enterprise XR has the deepest roots and clearest ROI. AR-guided assembly, VR pre-production simulation, and mixed reality quality inspection are now standard tools at the world's largest manufacturers.

Ford Motor Company

XR Use: VR vehicle design review through the FIVE lab (Ford Immersive Vehicle Environment) - every customer-visible design change must be reviewed in VR before physical prototyping. AR quality control on assembly lines via HoloLens mixed reality. AR-guided engine wiring and inspection. VR technician training programs.

Hardware: Microsoft HoloLens, Microsoft HoloLens 2, custom FIVE lab VR system

Scale: FIVE lab operational since 2013 at Dearborn Product Development Center. HoloLens piloted 2016 at Rawsonville plant. MR quality check rolled out to multiple plants by 2024.

General Motors

XR Use: VR pre-production assembly simulation through the VRAC (Virtual Reality Assembly Center), enabling engineers to build and evaluate vehicles virtually before any physical model exists. VR design reviews and collaborative virtual vehicle construction across global teams. AR for consumer vehicle shopping experiences.

Hardware: Custom VR rigs (CAVE-style), HTC VIVE (reported), custom visualization systems

Scale: VRAC includes engineers, manufacturing operators, and research specialists across multiple GM facilities. The process is used across all new vehicle programs. VR has become the pre-production standard at GM as of 2025.

Stellantis

XR Use: VR manufacturing simulation lab for pre-production validation, enabling identification and resolution of manufacturing challenges before production starts. VR worker safety training programs in partnership with UAW. Digital twin manufacturing reviews.

Hardware: Custom VR lab systems - 40x42 ft lab with 20x24 ft VR space at Chrysler Technology Center

Scale: VR lab at Auburn Hills Chrysler Technology Center. VR training rolled out to manufacturing workers across US plants in collaboration with UAW.

Boeing

XR Use: AR-guided wiring installation and assembly through the BARK platform (Boeing Augmented Reality Kit), which overlays digital engineering drawings onto physical aircraft sections in real time. VR maintenance training that cut training time by 75% and improved accuracy by 33%. AR chain-of-custody tracking in manufacturing. AR flight training with Red 6 for fighter pilots on TA-4J and T-7 aircraft (first AR test flight completed September 2023). HoloLens-based C-17 maintenance training modules via Enduvo.

Hardware: Microsoft HoloLens, Red 6 AR headsets (Striker II HMDS), custom VR systems, mobile tablets/smartphones (BARK supports multiple platforms)

Scale: BARK platform deployed across multiple Boeing manufacturing facilities since 2017. AR wiring results: 20% faster assembly and 88% quality improvement. VR reduced training time by 75%. AR test flight on TA-4J in September 2023 as precursor to T-7 advanced trainer integration.

General Electric (GE Aerospace / GE Vernova)

XR Use: AR for maintenance guidance on wind turbines and jet engines. AR-guided assembly tracking and chain of custody in GE Aviation. Wearable AR headsets for factory workers showing live digital instructions overlaid on physical equipment.

Hardware: Google Glass (early deployments), wearable AR headsets, custom AR tools

Scale: Deployed across GE Aviation manufacturing and GE Power maintenance teams at multiple facilities globally. A landmark study showed technicians using AR to wire wind turbine control panels made 34% fewer errors than those using paper instructions.

Source: Source

Caterpillar

XR Use: VR design review and collaborative engineering. AR-powered remote support and maintenance guidance via Scope AR partnership, enabling field technicians to receive expert guidance overlaid on equipment in real time. VR safety training simulators for heavy equipment operators. Digital twin integration for design and service.

Hardware: Microsoft HoloLens (AR remote support), VR headsets for design and training

Scale: VR safety training offered globally to equipment operators and dealers. AR remote support deployed via Scope AR partnership. VR design review used at UI Labs facility.

Honeywell

XR Use: Cloud-based AR/VR simulator for training industrial plant personnel on critical work activities including valve operations, compressor maintenance, and emergency procedures. The platform simulates hazardous conditions such as steam leaks and chemical spills that cannot be safely replicated physically - designed to accelerate knowledge transfer from retiring workers to new employees.

Hardware: VR headsets via cloud-based platform-agnostic system, AR wearables

Scale: Platform available to industrial clients in oil & gas, petrochemical, and manufacturing. Also deployed internally across Honeywell facilities. Launched February 2018.

Lockheed Martin

XR Use: XR Immersive Training Devices (ITDs) blending VR, AR, and MR for warfighter training. AR for 1:1 scale engineering design review of flight hardware. AR-guided manufacturing and maintenance for F-35 jets - engineers work 30% faster and with up to 96% accuracy using AR. VR for satellite assembly simulation with 85% reduction in training time. AR pilot training with Red 6 on the TF-50 next-generation trainer (2024). Won DoD contract for Infantry Immersion Trainer (AR simulator blending digital and physical environments). VR for hypersonic missile operator training.

Hardware: Microsoft HoloLens, Red 6 AR systems, custom VR/AR headsets, motion capture systems

Scale: F-35 AR program covers technicians across multiple production and maintenance sites. AR assembly deployed on spacecraft programs including SBIRS/Next-Gen OPIR satellites. ITD portfolio is a core Lockheed product line. TF-50 AR integration with Red 6 announced 2024.

Deere & Company (John Deere)

XR Use: Extended Reality Training System (XRTS) - a portable headset-based VR/AR platform for equipment operator training, covering daily maintenance walkarounds, controls familiarization, and trenching/spreading operations. Replaces fixed simulators with a portable system deployable at dealerships, job sites, classrooms, and events. AR for dealer and customer engagement. AR sales configurators.

Hardware: Headset-based XR system designed for portability across dealerships, job sites, and classrooms

Scale: XRTS debuted March 2026 at ConExpo for earthmoving machines (motor grader and articulated dump truck), with expansion planned. Deployable anywhere - no fixed simulator infrastructure required.

Retail & E-commerce

Retail XR spans two very different use cases: consumer-facing AR that reduces purchase hesitation and returns, and internal employee training at scale. Walmart's deployment remains one of the largest enterprise VR programs in history.

Walmart

XR Use: VR employee training for customer service skills, Black Friday crowd management, leadership development, compliance (Active Shooter response), new technology onboarding (Pickup Towers), and empathy/diversity training. Built with STRIVR, Walmart's VR program is one of the largest enterprise VR deployments in history.

Hardware: Oculus Go (17,000 units deployed in 2018), Meta Quest (later rollout), managed via ArborXR MDM

Scale: Deployed 17,000 Oculus Go headsets to all US stores in 2018. Over 1.4 million associates trained through VR programs as of 2025. Every Walmart store in the US has VR headsets. Pickup Tower VR training reduced training time by 96% - from 8 hours to 15 minutes.

Amazon

XR Use: AR View in the Amazon app for virtual product placement in customer homes (launched November 2017 via Apple ARKit). Room Decorator AR tool for furniture and multi-item room visualization. Virtual shoe try-on and apparel AR. Amazon Showroom (web AR furniture placement). AWS Spatial Computing platform for immersive training and virtual fulfillment center tours for partner education. Patented AR wearables for warehouse workers to locate items.

Hardware: ARKit (iOS) / ARCore (Android) for consumer-facing AR; AWS infrastructure for XR application hosting; various third-party headsets for internal programs

Scale: AR shopping features available to hundreds of millions of Amazon app users globally. VR fulfillment center tours used for customer and partner education. AWS + Deloitte AR/AI training partnership for manufacturing announced 2024.

The Home Depot

XR Use: AR product visualization in the Home Depot app, enabling customers to see appliances, tools, and decor at scale in their homes before purchase. Visual search (identify products from real-world photos). In-store AR navigation. Web AR available on homedepot.com for browser-based product placement without app download.

Hardware: ARKit (iOS) / ARCore (Android) smartphone-based AR

Scale: AR available in the Home Depot app to all US customers. Web AR available on homedepot.com. AR product visualization documented to increase conversions 2-3x. Program launched 2017.

Lowe's Companies

XR Use: Holoroom VR customer design and visualization experience allowing shoppers to design bathrooms and kitchens in VR. Holoroom How To VR for DIY skills training - customers learn home improvement skills through VR, achieving expert-level memory performance. Red Vest VR employee training program. AR app (View in Your Space) for product visualization at home via smartphone.

Hardware: HTC VIVE (Holoroom), Oculus Go, Gear VR, ARKit/ARCore for mobile AR

Scale: Holoroom piloted 2014. VR customer clinics in 3+ stores (Spring 2017). Employee VR training launched Fall 2017. Lowe's Innovation Labs established for ongoing XR exploration. AR View in Your Space feature available in Lowe's mobile app.

Nike

XR Use: Nike Fit AR for precise foot measurement and size recommendations - uses 13 data points via smartphone camera to map a customer's foot and recommend shoe sizes, reducing returns. AR in-store experiential retail (Snapchat AR Mirror at flagship stores). Virtual shoe try-on. AR in the SNKRS app for exclusive sneaker drop experiences.

Hardware: ARKit (iOS) / ARCore (Android) smartphone-based; Snapchat AR Mirror for in-store experiences

Scale: Nike Fit launched globally in July 2019 to all Nike app users. AR try-on experiences deployed at flagship stores globally.

Logistics & Supply Chain

Logistics companies use XR for two primary purposes: AR smart glasses that guide warehouse workers hands-free through picking and sorting operations, and VR training programs that prepare large driver and handler workforces at scale.

UPS

XR Use: VR driver safety training covering hazard recognition, distraction management, and urban/suburban driving scenarios. VR exposes new drivers to dangerous situations in a safe environment before they encounter them on the road. AR training kiosks at Integrad facilities. VR for new driver onboarding as part of 30-day training programs.

Hardware: VR headsets managed via ArborXR MDM; AR kiosks at training centers

Scale: VR training rolled out across all UPS Integrad dedicated driver training schools in the US. UPS employs 100,000+ drivers.

FedEx

XR Use: VR training for FedEx Ground package handlers and warehouse workers, providing realistic simulations of warehouse operations, package sorting, and safety procedures before new hires begin their first shift. VR is also used to improve employee retention by setting accurate expectations about warehouse work.

Hardware: VR headsets (specific model not publicly disclosed)

Scale: VR program launched at FedEx Ground University in 2019. Targeting 100,000+ FedEx Ground employees across US hubs. Trainees reported requesting extra VR practice sessions voluntarily.

DHL Supply Chain

XR Use: Vision Picking - AR smart glasses for hands-free warehouse order picking, with visual overlays guiding workers to correct items without paper or screen distraction. AR for sorting and loading. VR training for logistics staff. XR for remote support and quality assurance.

Hardware: Google Glass Enterprise Edition, Vuzix smart glasses, Ubimax (now TeamViewer Frontline) platform

Scale: Vision Picking piloted in 2015 in the Netherlands (25% efficiency improvement documented). Rolled out globally to warehouses across the USA, Europe, UK, and Asia-Pacific by 2019-2020 using Google Glass Enterprise Edition.

Healthcare

Healthcare XR is driven by the measurable improvement in surgical training outcomes, medical education effectiveness, and manufacturing compliance. The ability to simulate complex, high-stakes procedures without patient risk has made VR a natural fit for medical training programs.

Johnson & Johnson

XR Use: VR surgical training for orthopedic procedures and scrub nurses through the J&J Institute. XR ALIF (Anterior Lumbar Interbody Fusion) spine surgery simulation via VirtualiSurg partnership - deployed to Spine Surgeon Fellows programs at Montpellier University Hospital. AR-guided robotic surgery via the Ottava platform.

Hardware: Meta Quest (Oculus for Business), custom VR surgical simulators

Scale: VR training modules deployed through J&J Institute globally. A study at Imperial College London validated 85% skill improvement vs. traditional training. XR ALIF spine surgery simulator deployed in fellowship programs in 2024.

Abbott Laboratories

XR Use: VR training program for cardiologists on Optical Coherence Tomography (OCT) imaging - the first OCT VR training program for cardiologists, launched December 2020. Mixed reality headsets to train engineers on COVID-19 test manufacturing during scale-up. VR for cath lab simulation.

Hardware: Oculus Go (initial OCT training program), Microsoft HoloLens (diagnostics manufacturing training)

Scale: VR improved cath lab staff learning engagement by 45% and knowledge retention by 72%. Program used across cardiology training globally.

Pfizer

XR Use: VR training for pharmaceutical manufacturing workers at sterile injectables facilities. Mixed reality digital twins for drug development and COVID-19 vaccine manufacturing scale-up - used extensively during the pandemic to rapidly train staff on vaccine manufacturing without disrupting production. Employee onboarding and upskilling across 125+ countries.

Hardware: Oculus/Meta Quest VR headsets, custom MR platforms

Scale: 40% reduction in total training time. 3x improvement in training quality. Deployed across global workforce in 125+ countries. Meta for Work published a full case study on Pfizer's MR adoption.

CVS Health

XR Use: Exploratory XR for pharmacy training and patient engagement. Filed USPTO trademark applications in 2022 for virtual pharmacy and health services in the metaverse.

Hardware: Not specified (early-stage exploration)

Scale: Trademark filings in 2022 suggest planned deployment. CVS is in early exploration compared to healthcare peers.

Source: Source

Defense & Aerospace

Defense and aerospace have used simulation and training technology for decades. The modern XR wave extends proven simulation ROI into new domains: infantry tactics, vehicle maintenance guidance, mission rehearsal, and pilot training with augmented reality overlays in actual aircraft.

Raytheon Technologies (RTX)

XR Use: Stinger Virtual Trainer - a VR system for training soldiers on the Stinger portable missile system, available to US military and allied nations. Synthetic Training Environment (STE) Squad and Soldier Virtual Trainer supporting combined-arms training where real and virtual weapons are used simultaneously. CAVE-based VR for remote repair and maintenance training.

Hardware: Custom VR headsets/CAVE systems, Stinger Virtual Trainer proprietary hardware

Scale: STE trainer supports squads using real and virtual weapons simultaneously. Deployed to US military customers. Stinger VR trainer available to allied nations. STE unveiled December 2019; Stinger VR Trainer announced April 2021.

Northrop Grumman

XR Use: HIVE (Highly Immersive Virtual Environment) for satellite design and assembly in VR - engineers use motion capture suits and VR goggles to "be inside" their designs before hardware procurement. XR for lifecycle logistics and platform sustainment. AR for military operations with improved situational awareness. Motion-capture VR for spacecraft manufacturing. VR for warhead design reviews.

Hardware: Custom VR goggles with motion capture suits, Microsoft HoloLens, Siemens Process Simulate integration

Scale: HIVE used for SBIRS/Next-Gen OPIR satellite programs. Won multimillion-dollar contracts partly based on VR visualization capabilities. XR deployed across design, manufacturing, and maintenance lifecycle.

General Dynamics

XR Use: GDIT (General Dynamics IT) immersive training and simulation solutions for defense, cyber, and health clients. VR/AR for mission training and readiness. Indirect Fire VR prototype demonstrated at Fort Benning, which successfully met all requirements for US Army and Italian Army evaluations.

Hardware: Custom VR/AR systems, partnered with Serious Simulations

Scale: Indirect Fire VR prototype assessed at Fort Benning in 2020. GDIT immersive solutions deployed across DoD, cyber, and federal health clients.

L3Harris Technologies

XR Use: VR immersive flight simulation through L3Harris Airline Academy. Training and simulation systems division supplying XR-based military simulators to defense customers. Research into VR for pilot training efficacy.

Hardware: Custom flight simulation hardware with VR integration

Scale: L3Harris Airline Academy trains pilots globally using simulation technology. Defense training simulation systems deployed to military customers.

Energy

Energy companies face inherently dangerous operating environments. XR allows workers to train on critical procedures - valve operations, chemical handling, equipment maintenance - in simulated conditions that replicate physical hazards without any actual risk.

ExxonMobil

XR Use: VR safety training at polypropylene facility (Baton Rouge, LA) and Singapore Refinery through the Digital Garage program. Immersive XR safety scenario simulations including fire emergencies, chemical spills, and equipment operation. Employees train on complex operational procedures in realistic simulated plant environments.

Hardware: Custom VR headsets (HTC Vive-class), proprietary platforms via ImmersiveXRTraining.com partnership

Scale: VR deployed at multiple global facilities including Singapore Refinery and US locations. Singapore Refinery Process Manager confirmed life-like VR environment for valve operation training.

Chevron

XR Use: VR training at El Segundo, CA refinery. HoloLens AR for technician training on live equipment without operational risk. Digital twin VR replicas of facilities for diagnosis and operational scenario simulation.

Hardware: Microsoft HoloLens, custom VR headsets

Scale: VR deployed at El Segundo refinery with expansion to additional facilities. Creating virtual replicas of multiple facilities for digital twin operations (confirmed February 2023). Cited as a leader in oil & gas VR adoption by Rigzone (2024).

ConocoPhillips

XR Use: 3D visualization VR suite for virtual team collaboration. Norway division Onshore Drilling Center (ODC) uses VR to manage North Sea drilling operations remotely. Immersive visualization of subsurface and drilling data for operational decision-making.

Hardware: Custom 3D visualization systems, proprietary VR environments

Scale: ODC in Norway supports North Sea drilling operations using VR visualization. Virtual team environment enables global collaboration across distributed teams.

Source: Source

Halliburton

XR Use: Partnership with Microsoft to apply AR/VR using HoloLens for digital representation of oil wells and pumps. Baroid division uses immersive XR for drilling operational efficiency. Voice and image recognition with AR overlay for oilfield asset management.

Hardware: Microsoft HoloLens, Microsoft Surface devices

Scale: Microsoft-Halliburton alliance announced August 2017. Azure became Halliburton's preferred cloud for its iEnergy platform. HoloLens deployed in field operations across multiple sites.

Baker Hughes

XR Use: SmARtHelmet - a custom AR smart helmet for field inspections of hard-to-reach equipment in oilfield maintenance. AR overlay provides real-time data during inspection. Camera and tablet integration allows a remote expert to see exactly what the field technician sees and overlay AR instructions directly in the technician's field of view, eliminating travel costs for expert consultation.

Hardware: Custom AR Smart Helmet (proprietary), camera and tablet integration

Scale: SmARtHelmet deployed in oilfield service operations. Enables remote experts to see field conditions and guide technicians without travel. Featured in SPE Journal of Petroleum Technology (2021).

Technology

Technology companies play a dual role in the enterprise XR market - as both major users of XR internally and as the builders of hardware, platforms, and infrastructure that the rest of the Fortune 500 depends on.

Apple

XR Use: Maker of Apple Vision Pro spatial computer ($3,499), used internally by product development teams for spatial computing design and prototyping. ARKit and RealityKit developer frameworks power mobile AR across hundreds of millions of iPhones. Enterprise Vision Pro apps from partners including KLM, SAP, and Stryker launched at availability for remote fieldwork, 3D collaboration, and employee training.

Hardware: Apple Vision Pro (own product), ARKit/RealityKit for iOS/iPadOS

Scale: Vision Pro launched February 2024 in the US. Apple products are used by all Fortune 500 companies. Enterprise Vision Pro app ecosystem launched at availability.

Microsoft

XR Use: Microsoft Mesh for immersive 3D meetings in Teams (generally available January 2024, retired December 2025 and replaced with Teams immersive spaces). HoloLens 2 for field service and remote assistance (production halted 2024). IVAS military headset program for the US Army (built on HoloLens technology). Azure Mixed Reality services powering enterprise XR applications across industries.

Hardware: HoloLens 2 (own product, production halted 2024), Meta Quest (for Mesh), PC-based immersive spaces

Scale: US Army IVAS contract reached $22B (under review as of 2024-2025). Mesh GA January 2024 used by Takeda, Accenture, bp, and Mercy Ships. HoloLens 1 support ended December 2024. Mesh retired December 2025.

Alphabet (Google)

XR Use: Google Glass Enterprise Edition deployed to manufacturing, logistics, and healthcare customers for field service (discontinued March 2023). ARCore developer platform for mobile AR applications. Android XR OS (announced December 2024, launched October 2025) powering the Samsung Galaxy XR headset. Google AR glasses with Gemini AI (demoed at Google I/O 2025). Google Lens AR for visual search.

Hardware: Google Glass Enterprise Edition (own product, discontinued 2023), Samsung Galaxy XR (Android XR partner), Google AR glasses with Gemini (in development)

Scale: Android XR announced December 2024, launched October 2025. Google Glass Enterprise Edition was widely used across manufacturing, logistics, and healthcare before discontinuation. ARCore remains an active developer platform.

Meta Platforms

XR Use: World's largest VR headset maker, with Meta Quest 3 and Quest 3S for consumers and Ray-Ban AI glasses for ambient computing. Internally used Horizon Workrooms for VR meetings (shut down February 2026). Quest for Business enterprise program (ended February 2026). Meta for Work platform provided enterprise XR management tools.

Hardware: Meta Quest 3, Meta Quest 3S (own products); Ray-Ban AI glasses (partnership with EssilorLuxottica)

Scale: 20M+ cumulative Quest headsets sold by 2024. Quest 3S launched September 2024 at $299. Quest enterprise program ended February 2026. Horizon Workrooms shut down February 2026. Meta refocusing on consumer hardware and AI integration.

IBM

XR Use: XR consulting and enterprise deployment services. IBM Institute for Business Value research on AR/VR in the workplace shows XR adopters report 32% productivity boost and 46% reduction in task time. DeepSight AI-powered AR platform for manufacturing workforce training (deployed in Canada, 2024). IBM consulting arm implements AR/VR for clients across industries.

Hardware: Various third-party AR headsets (Microsoft HoloLens, etc.) for client deployments

Scale: IBM-cited research: 32% productivity boost and 46% task time reduction from XR adoption. DeepSight AR platform deployed for manufacturing training. IBM is primarily an XR services and consulting company.

Oracle

XR Use: Oracle Industry Lab opened 2022 as a testing ground for enterprise customers exploring immersive technologies, featuring AR remote assistance tools. Oracle IoT Cloud with AR/VR visualization. Oracle ERP integration with XR for training and data visualization. Partnership with Taqtile for the Manifest AR platform to connect deskless workers with remote experts.

Hardware: Various AR headsets tested at Oracle Industry Lab; Taqtile Manifest AR platform

Scale: Oracle Industry Lab opened 2022. AR/VR integrated into Oracle Cloud IoT platform. Early-stage enterprise XR deployments for Oracle clients.

Cisco

XR Use: Webex Expert on Demand - AR remote assistance for frontline workers, connecting field technicians wearing AR headsets with remote specialists who can annotate their view in real time. Internal EVAR (Extended Reality and AR) team integrating VR/AR with Cisco collaboration tools since ~2016. 5G network infrastructure enabling low-latency enterprise AR applications.

Hardware: Google Glass Enterprise, Vuzix, RealWear (all compatible with Webex Expert on Demand)

Scale: Webex Expert on Demand generally available. EVAR program active internally since ~2016. Multiple enterprise deployments in manufacturing and field service.

Intel

XR Use: VR-based electrical safety recertification training for employees as part of the Fatality Prevention Program. VR used for safety training across multiple fatality prevention program courses including electrical and chemical safety. Also provides GPU hardware (Arc GPUs, XeSS upscaling) that powers XR rendering across the industry.

Hardware: Various third-party VR headsets for internal safety training

Scale: VR electrical safety recertification training deployed to employees across facilities. Estimated 5-year ROI of 300% on VR training programs (published internally, 2021).

Qualcomm

XR Use: Maker of Snapdragon XR2 Gen 2 and XR2+ Gen 2 chips that power the vast majority of standalone XR headsets globally, including Meta Quest 3 and Pico 4. Snapdragon Spaces XR developer platform enables phone-to-AR-glasses app extension. Snapdragon AR chips for smartglasses. Internally uses own XR chips for product development.

Hardware: Own Snapdragon XR chips; internal lab and testing hardware

Scale: Snapdragon XR chips power most major standalone XR headsets globally. Snapdragon Spaces SDK used by developers. Qualcomm is the critical semiconductor infrastructure company for the XR industry.

HP Inc.

XR Use: Maker of HP Reverb G2 Omnicept Edition enterprise VR headset (biometric-enabled for adaptive training) and HP Z-series VR-ready workstations (Precision line). VR Center of Excellence for enterprise innovation. HP Z workstations are industry-standard for VR content creation and enterprise XR applications.

Hardware: HP Reverb G2 Omnicept (own product, discontinued), HP Z4/Z6/Z8 Precision workstations (VR-ready)

Scale: HP Reverb G2 Omnicept launched September 2020 for enterprise training. HP Z workstations widely used across AEC, media, and manufacturing for VR design. VR CoE collaborates with enterprise clients.

Dell Technologies

XR Use: Dell Precision VR-ready workstations (AR/VR and AI-ready) providing critical compute infrastructure for enterprise XR content creation and rendering. PowerEdge servers for cloud VR rendering. VR Center of Excellence where companies collaborate on XR innovation, led by CTO Liam Quinn.

Hardware: Dell Precision 5750 and other Precision workstations (VR/AR/AI ready), PowerEdge servers for VR cloud rendering

Scale: VR CoE actively engaged with enterprise clients. Precision workstation line widely used in AEC, media, and manufacturing for VR design. Dell does not make VR headsets but provides critical compute infrastructure.

Source: Source

Finance & Professional Services

Financial services firms have embraced VR for large-scale employee training programs, and professional services giants like Accenture and PwC are both XR practitioners and thought leaders who have published landmark research on XR training effectiveness.

JPMorgan Chase

XR Use: VR-based simulations for staff training in market trading, cybersecurity, and regulatory compliance. AR "Guide to the Markets" mobile experience for financial advisors providing interactive 3D financial data visualization. Decentraland metaverse lounge (Onyx Lounge) for blockchain and Web3 presence.

Hardware: Meta Quest (enterprise training), mobile AR for Guide to the Markets

Scale: AR Guide to the Markets launched October 2021 for financial professionals. Decentraland Onyx Lounge accessible to clients globally. JPMorgan published a metaverse opportunity report in 2022 estimating $1T annual revenue opportunity.

Bank of America

XR Use: VR training for 200,000+ employees across 4,300 financial centers. Training scenarios include client empathy, handling difficult conversations, and bank robbery response. VR onboarding for new employees. Merrill Lynch advisor VR training expansion planned.

Hardware: Meta Quest (Oculus Quest), via Strivr VR platform

Scale: 4,300 financial centers equipped with VR. 200,000+ employees trained. Strivr partnership confirmed March 2021 (TechCrunch). PYMNTS reported 200,000+ employees using VR as of 2023.

Citigroup

XR Use: Microsoft HoloLens for virtual trading floor visualization - the "Holographic Stage" concept allows traders to interact with real-time and historical market data in 3D tiers using hand gestures and voice commands. VR for financial data exploration via Citi Innovation Lab.

Hardware: Microsoft HoloLens

Scale: Pilot program for trading operations via Citi Innovation Lab. Citi was an early enterprise HoloLens adopter in 2016 for trading visualization.

Wells Fargo

XR Use: VR simulations for security team training in fraud detection and response to financial cyber threats. VR for customer experience exploration.

Hardware: Custom VR systems

Scale: Security team VR training deployed. Exploratory customer experience VR programs.

Deloitte

XR Use: Unlimited Reality XR training platform combining AI and immersive technology for enterprise and manufacturing clients. Partnership with AWS for AI-powered AR/VR manufacturing training. Consulting clients on XR strategy and deployment. Research study with 1,600+ participants on XR training effectiveness.

Hardware: Meta Quest (enterprise deployments), custom XR platforms

Scale: Unlimited Reality deployed for enterprise clients globally. AWS/Deloitte partnership for AI+XR manufacturing training announced 2024. Deloitte is both an XR practitioner and a major XR thought leader, publishing annual technology predictions.

PwC

XR Use: VR soft skills training for inclusive leadership and diversity & inclusion behaviors - using the Talespin VR platform. Published the landmark 2020 VR training study showing VR is 4x faster to learn from, 3.75x more emotionally engaging than classroom training, and results in 275% more confident skill application. Also consults enterprise clients on XR strategy.

Hardware: Oculus for Business (Oculus Quest), via Talespin VR platform

Scale: Study of 1,600+ participants published 2020. VR training deployed across PwC US workforce. VR reaches cost parity with classroom at 375 learners and saves 52% vs. classroom at 3,000 learners.

Accenture

XR Use: Nth Floor virtual campus for global employee onboarding, meetings, and learning - the largest enterprise VR onboarding program in the world. XR consulting practice helping clients across healthcare, energy, manufacturing, and financial services implement XR solutions. Strategic investment in Strivr immersive learning (April 2022). Extended reality services practice.

Hardware: Meta Quest 2 (60,000 headsets), Meta Quest 3

Scale: 60,000 Meta Quest 2 headsets purchased for employee onboarding - the largest single corporate VR purchase at the time. Nth Floor is the largest enterprise VR onboarding program globally. XR consulting deployed for clients across all major industries.

Media & Entertainment

Entertainment companies use XR to monetize their IP through immersive fan experiences, design theme park attractions, and deliver sports and film content through new spatial formats.

Walt Disney Company

XR Use: Office of Technology Enablement (formed November 2024) to coordinate AI and mixed reality across film, theme parks, and streaming. AR/VR for theme park experience design and guest experiences. CEO Bob Iger has stated a preference for AR over VR for park experiences. IP-driven XR experiences tied to Star Wars, Marvel, and other franchises.

Hardware: Various AR/VR headsets for internal design and theme park development

Scale: Office of Technology Enablement formed November 2024. Dedicated team investigating AR/VR for theme parks and guest experiences across Disney divisions.

Comcast / NBCUniversal

XR Use: NBC Olympics VR by Xfinity - the world's first 8K live immersive VR application, delivered in partnership with Cosm (2022). Comcast Ventures invested in NextVR (VR sports streaming). Xfinity 5G enabling AR/VR experiences. LIFT Labs innovation program exploring extended and shared reality for next-generation TV.

Hardware: Various VR headsets for NBC Olympics content; Cosm immersive dome technology

Scale: NBC Olympics VR by Xfinity was the world's first 8K live immersive VR application (2022). Comcast Ventures has historically invested in VR companies. LIFT Labs continues to explore XR for future TV experiences.

Warner Bros. Discovery

XR Use: Ready Player One metaverse experience via Readyverse Studios partnership (announced January 2024). Warner Bros. Global Themed Entertainment AR - Batman AR experience at Immersive Gamebox (launched globally April 2025). Cosm immersive dome partnership for sports viewing at LA and Dallas locations.

Hardware: Various VR/AR platforms for content experiences; Cosm dome technology

Scale: Cosm dome venues in LA and Dallas for immersive sports viewing. Batman AR experience launched globally April 2025. Ready Player One metaverse partnership announced January 2024.

Paramount Global

XR Use: Ghost in the Shell VR experience (Oculus partnership, 2017). Transformers AR iOS experience using Apple ARKit (November 2017) - Paramount's first augmented reality experience. Bigscreen VR partnership for virtual movie screenings (2019). Viacom NEXT division developed AR experiences tied to franchise IP.

Hardware: Oculus Rift (Ghost in Shell VR), iOS ARKit (Transformers AR), Bigscreen VR platform

Scale: Multiple film franchise AR/VR marketing experiences. Bigscreen partnership for VR movie screenings. XR focus is on consumer-facing content marketing tied to IP franchises.

Netflix

XR Use: Passive XR content delivery - Netflix app available on Apple Vision Pro for spatial viewing. Netflix removed the Meta Quest app in July 2024, preferring browser-based delivery. No significant internal XR training programs have been publicly disclosed.

Hardware: Apple Vision Pro (app available); Meta Quest (app removed July 2024)

Scale: Netflix removed Meta Quest app July 2024. Apple Vision Pro Netflix app available for spatial viewing. Netflix is notably XR-cautious compared to peers, with no identified internal training or production XR programs.

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Telecom

Telecom companies use XR internally for field technician training and remotely-guided network maintenance, while also positioning their 5G networks as the critical infrastructure enabling the next generation of enterprise AR applications.

AT&T

XR Use: AT&T Extended Reality (XR) Solutions - enterprise AR/VR/MR application platform enabling workforce training, customer service, and remote collaboration over 5G and FirstNet. Positions 5G as critical infrastructure for low-latency enterprise XR.

Hardware: Various AR/VR headsets supported through AT&T XR Solutions platform; 5G and FirstNet networks as XR enabler

Scale: AT&T XR Solutions available as an enterprise product. FirstNet (dedicated first responder network) has AR applications for emergency services. Specific deployment numbers not publicly disclosed.

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Verizon

XR Use: AR and VR apps for new hire training and employee education (launched 2018). Virtual Technician AR app for field technicians to visualize network elements and infrastructure via AR overlays. AR for FiOS technician training. Enterprise XR solutions for customers built on 5G Ultra Wideband.

Hardware: Various AR headsets for field technician training; VR headsets for new hire onboarding

Scale: AR/VR training apps launched May 2018 for new hires. Virtual Technician AR app deployed for field workforce. Verizon is one of the more advanced telecom companies in internal XR deployment.

T-Mobile

XR Use: AR for field technician training on cell site maintenance with AR glasses overlays and digital checklists. Timberline Communications technicians use AR glasses for T-Mobile cell site maintenance. 5G Open Innovation Lab co-founded by T-Mobile supported XR startups including Taqtile (AR for deskless workers). AR training reduces technician training times from weeks to days.

Hardware: AR smart glasses for cell site technicians (via partner Timberline Communications)

Scale: 5G Open Innovation Lab graduated Taqtile. T-Mobile positions Ultra Capacity 5G as essential infrastructure for AR applications in manufacturing and field service.

Best Buy

XR Use: Best Buy Business Field Services explicitly offers AR/VR learning environment deployment and classroom installation for enterprise customers. Sells all major XR hardware brands (Meta Quest, Apple Vision Pro) in retail locations. Enterprise XR deployment service provider for business clients.

Hardware: Sells Meta Quest, Apple Vision Pro, and various AR/VR hardware; AR/VR deployed for enterprise customer training environments

Scale: Best Buy Business Field Services offering includes immersive AR/VR learning environment setup for enterprise clients. Internal employee training XR programs not publicly detailed.

Source: Source

Hospitality & Travel

Hotel chains and travel companies use XR primarily for employee empathy training, virtual property tours, and guest-facing experiences that drive booking confidence.

Hilton Worldwide Holdings

VR employee training program called "Hotel Immersion" - staff experience housekeeping, room service, and front desk tasks in VR to build empathy and skills. The "Exceed with Empathy" module lets corporate employees experience life as housekeeping staff. Deployed on Meta Quest headsets. Running across global Hilton properties since 2015, actively expanded through 2024. Developed with SweetRush, condensing weeks of empathy-building into single VR sessions. Source

Marriott International

VR training that lets hotel staff experience the world from the perspective of guests with disabilities, building inclusive service practices. Also pioneered hotel VR with "VRoom Service" (2015) - the first hotel chain to offer in-room VR headset experiences, piloted in New York and London. Hardware: Oculus (Meta) headsets. Source

Hyatt Hotels Corporation

VR virtual property tours allowing prospective guests to remotely explore hotel rooms and amenities before booking. Also exploring AR for smart room control (unlocking doors, adjusting lighting and temperature via smartphone AR). Hardware: smartphone-based AR and VR headsets for tours. Deployed at select properties since 2018. Source

Airlines

Major airlines have adopted enterprise VR for maintenance technician training, ground operations safety, and proficiency recertification - dramatically increasing training throughput while reducing risk.

Delta Air Lines

Enterprise VR training for aircraft maintenance technicians covering panel inspection, door operations, and safety-critical procedures. Program scaled from 3 technicians per day (traditional) to 150+ technicians per day with VR. Virtual proficiency checks now accepted as equivalent to live checks. Hardware: Meta Quest managed via ArborXR MDM platform. Developed with Futurus (content) and ArborXR (device management). Source

United Airlines

VR training for jetbridge (passenger boarding bridge) operators - simulating aircraft docking, door alignment, and emergency procedures in a realistic 3D airport environment. Reduces on-equipment training risks. Hardware: Meta Quest and PC-based VR. Deployed across major hub airports for ground operations personnel. Developed with Miller Creative and Juego neXR. Source

Food & Beverage

Food and beverage giants use XR for employee training in kitchen environments, in-store customer education experiences, and manufacturing safety training - spanning quick service restaurants, coffee flagships, and global consumer goods production.

McDonald's Corporation

VR employee training simulating real McDonald's kitchen environments - staff experience customer-facing scenarios to build empathy and service skills. Also launched "McDonaldland VR" in Meta Horizon Worlds (2025) for customer engagement. Hardware: Meta Quest for consumer experience; PC/standalone VR for training. Training pilots active in multiple markets. Source

Starbucks Corporation

AR in-store customer experience at Starbucks Reserve Roasteries - customers point smartphones at ceiling icons to unlock AR overlays explaining brewing methods (Chemex, siphon, etc.) in real-time. Hardware: smartphone AR via custom Starbucks app. Launched in Shanghai flagship (2017), expanded to Reserve Roastery locations globally (New York, Chicago, Tokyo, Milan, Seattle). First major coffee brand to deploy in-store AR at scale. Source

The Coca-Cola Company

XR-based health and safety training for manufacturing plant employees - VR simulations of dangerous machinery operation, removing physical risk during training. Deployed on ARuVR platform. Staff train on equipment safely before touching real machinery. Significant increases in learning efficiency and retention reported. Hardware: VR headsets via ARuVR platform. Source

Pharma & Biotech

Pharmaceutical companies leverage XR for high-stakes manufacturing training (where errors are costly and dangerous) and for 3D molecular visualization in drug discovery and research workflows.

Bristol Myers Squibb

VR training for CAR-T cell therapy manufacturing plant operators - virtual lab environments where operators practice sterile manufacturing procedures, accident responses, and emergency protocols. Used for both new hire onboarding and ongoing recertification analogous to airline pilot simulator checks. Deployed at CAR-T manufacturing facilities since 2021, with new production plants designed with VR training built-in. Source

Merck & Co. (MSD)

VR and AR for drug discovery and development - visualizing complex molecular structures in 3D, simulating drug behavior within the body, and supporting pharmaceutical R&D workflows. Hardware: VR headsets and HoloLens-class AR for molecular visualization. Primarily R&D-focused (drug design and discovery) rather than training, allowing researchers to "inhabit" molecular structures at human scale. Source

Fashion & Retail

Department stores and fashion retailers use AR to let customers visualize products before purchasing - from furniture placed in their home to shoes viewed in 360 - as well as in-store VR kiosks that measurably increase average order value.

Macy's Inc.

VR furniture shopping kiosks in stores (shoppers showed 60%+ higher average order value vs. non-VR shoppers). AR "See Your Space IRL" iOS app lets customers visualize furniture in their home. AR beauty try-on via Modiface integration covering 1,000+ cosmetic products. Hardware: VR headsets (in-store kiosks) and smartphone AR. Expanded VR furniture to 90+ stores by 2019. Source

Nordstrom Inc.

AR shoe visualization in the Nordstrom mobile app - customers view shoes in 360 and place them in AR view in their real environment. Expanded AR product visualization to broader apparel and accessory categories. Hardware: smartphone AR via iOS/Android Nordstrom app, available to all app users since 2019. Source

Auto Suppliers & Industrial Automation

Tier 1 automotive suppliers and industrial automation leaders use XR for engineering design review, remote maintenance assistance, and workforce instruction - spanning both internal deployments and commercial XR platforms sold to global manufacturers.

Magna International

VR in R&D for component design and prototyping - engineers visualize components in 3D without physical prototypes, saving time and cost. Samsung Gear VR used for remote virtual tours of manufacturing plants globally, enabling standardization without travel costs. Hardware: Samsung Gear VR and PC-based VR for engineering. One of the first Tier 1 automotive suppliers to adopt VR for R&D, with global manufacturing footprint making virtual plant tours highly cost-effective. Source

Rockwell Automation

AR-powered remote maintenance assistance via Vuforia Chalk (draw on live camera feed to guide technicians), FactoryTalk AR platform for workforce instruction and training, and remote expert support for manufacturing facilities. Hardware: smart glasses, tablets, and smartphones via Vuforia platform. Deployed internally across 6 global facilities; Vuforia sold to thousands of manufacturing customers worldwide. Rockwell both deploys AR internally and sells AR solutions globally. Source

Emerson Electric Co.

AMS Optics AR platform for plant maintenance - overlays real-time equipment data, guided workflows, and expert instructions onto machinery in the field. Also provides AR-enhanced SCADA/HMI interfaces for plant operations. Hardware: smart glasses and mobile devices. Deployed at industrial facilities globally with AR built into Emerson's automation product portfolio since 2019. Addresses the aging workforce problem by guiding less-experienced workers through complex procedures normally requiring expert knowledge. Source

Hardware Breakdown: Most-Used XR Devices Across the Fortune 500

Use Case Breakdown: Most Common XR Applications Across the Fortune 500

Key Takeaways

Reviewing 57 Fortune 500 companies across 10 sectors, clear patterns emerge in how enterprise XR is actually being used - and where it has proven ROI.

• Training dominates. Employee training is the single most common XR use case across the Fortune 500. Whether it is Walmart training retail associates, Boeing training aviation maintenance technicians, or PwC training professionals in soft skills, VR learning has become a proven enterprise tool backed by measurable ROI data.
• Manufacturing has the deepest roots. Automotive and industrial manufacturers were among the earliest and most extensive XR adopters. Ford, GM, Boeing, GE, and Lockheed Martin have been running XR programs for over a decade in some cases. These are not pilots - they are operational systems running in active production environments.
• Defense is a massive but underreported market. The US military's investment in XR training through Boeing, Lockheed Martin, Raytheon, Northrop Grumman, and General Dynamics represents some of the largest enterprise XR deployments in existence. The IVAS contract alone was valued at $22B.
• Scale separates leaders from laggards. The companies generating the most value from XR are those operating at scale: Walmart with 17,000+ headsets, Accenture with 60,000, Bank of America with headsets in 4,300 financial centers. The ROI on XR training compounds at scale.
• Microsoft HoloLens 2 is the dominant enterprise AR headset - but pivoting. HoloLens appears more frequently in enterprise deployments than any other AR headset. However, Microsoft halted HoloLens 2 production in 2024, creating uncertainty about the enterprise AR hardware roadmap. Apple Vision Pro and Android XR-powered devices are the likely successors.
• Logistics cracked the code on operational AR. DHL's Vision Picking deployment - 25% efficiency improvement documented and scaled globally - is a rare example of AR moving beyond training into core operations. This is the template other industries are following.
• Big Tech is both vendor and user. Apple, Microsoft, Google, Meta, Amazon, and Qualcomm are simultaneously the largest XR hardware/platform companies and significant enterprise XR users themselves. Their strategic pivots - Microsoft halting HoloLens, Meta ending its enterprise program, Google relaunching with Android XR - shape the hardware options available to every other company on this list.

Related Resources on Reality Atlas

• XR Industry Statistics 2026 - Full XR industry market statistics
• XR Hardware Specs Comparison Table - Specs for the hardware these companies use
• XR / AR / VR Glossary - XR terminology used in this article
• XR Unicorns, Exits & Funding - XR startups supplying the Fortune 500

Frequently Asked Questions

What percentage of Fortune 500 companies use AR or VR?

Over 75% of Fortune 500 companies are now using augmented reality, virtual reality, or mixed reality in some form. Enterprise XR has moved well beyond the pilot stage - the majority of the largest companies in the US have deployed XR for at least one operational use case, most commonly employee training.

Which Fortune 500 company has the largest XR deployment?

Accenture holds the record for the largest single corporate XR purchase, ordering 60,000 Meta Quest 2 headsets for employee onboarding through their Nth Floor virtual campus program. By headset-per-location density, Walmart is notable for deploying VR headsets to all ~4,700 US stores, training 1.4 million associates through VR as of 2025.

What are the most common XR use cases among Fortune 500 companies?

Employee training and onboarding is by far the most common use case - covering more than 30 companies in this list alone. Safety training (manufacturing, energy), AR-guided assembly and maintenance (aerospace, logistics), and customer-facing AR shopping experiences (retail) round out the top use cases. Defense simulation is also significant but less publicly disclosed.

What XR hardware do Fortune 500 companies use?

Microsoft HoloLens 2 is the most widely deployed enterprise AR headset, appearing across aerospace, energy, manufacturing, and finance. Meta Quest (various versions) is the dominant VR training headset, used by Walmart, Bank of America, Accenture, Pfizer, J&J, and PwC. For operational AR in logistics, Google Glass Enterprise Edition (DHL) and custom AR smart glasses are common. Consumer smartphone AR (ARKit/ARCore) powers retail-facing applications at Amazon, Nike, and Home Depot.

Which industries are leading Fortune 500 XR adoption?

Manufacturing and automotive (Ford, GM, Boeing, GE, Lockheed Martin) have the longest track record and deepest operational deployments. Defense and aerospace have the largest contract values. Retail leads in consumer-facing AR at scale. Finance and professional services (Accenture, Bank of America, PwC) have deployed the largest VR training programs. Energy (ExxonMobil, Chevron, Halliburton) uses XR primarily for safety training in hazardous environments.

Related Resources on Reality Atlas

• Best VR Companies - The VR companies that Fortune 500 enterprises turn to for deployments
• Best Digital Twin Development Companies - Leading digital twin platforms used in enterprise and industrial settings